In a move set to redefine the landscape of telco marketing in Australia, WiredCo., crowned Independent Agency of the Year 2023, has been officially appointed as the lead paid media agency for Boost Mobile, one of Australia’s fastest-growing telcos. The partnership, forged through a competitive pitch process, positions WiredCo. as a critical player in advancing Boost Mobile’s ambitions for sustained growth and market leadership.
Revolutionizing Boost Mobile’s Paid Media Strategy
As the newly appointed lead agency, WiredCo. will oversee all paid media, SEO, and affiliate marketing operations for Boost Mobile. The agency’s mission is clear: to maintain Boost’s trajectory as the fastest-growing telco in the nation while maximizing efficiencies in performance marketing.
Angela Hampton, Founder and Managing Director of WiredCo., shared her enthusiasm for the partnership, stating:
“We are super excited to be partnering with Boost Mobile, who not only share our ambitions but also happen to be a group of outstanding humans. We couldn’t be happier we’ve officially won the work, with our focus from kick-off aimed at further growing consideration, whilst also maximising efficiencies across performance marketing.”
Ambitions Aligned: Driving Youth-Focused Brand Growth
Boost Mobile’s CEO, Jason Haynes, expressed confidence in WiredCo.’s vision, highlighting the alignment of their goals:
“From the outset we were impressed with WiredCo’s overall approach, expertise and mindset, and believe they are well placed to help us further accelerate our growth. As a youth-focused brand, we are aligned to their vision and how they can support us to further unlock new growth opportunities heading into 2025 with clear focus and purpose.”
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FuseBox MarTech: WiredCo.’s Game-Changing Technology
Boost Mobile will leverage FuseBox, WiredCo.’s innovative MarTech solution. FuseBox integrates proprietary tools like WiredBuys, an agnostic media buying platform providing transparent solutions, and WiredPredicts, which offers unparalleled accuracy in performance outcome predictions at over 95%.
WiredCo.’s Legacy of Success: A Culture of Excellence
Known for its stellar roster of clients, including Peters Ice Cream, Pizza Hut, THE ICONIC, and Red Bull, WiredCo. is a powerhouse in the advertising industry. Its unique “Brandformance” approach seamlessly blends brand building with performance marketing.
As the partnership unfolds, the Australian telco market can expect a dynamic shift driven by WiredCo.’s expertise, innovation, and relentless commitment to excellence.
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