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Marketing In Asia > Blog > Business > News > WhatsApp Unveils HD Video Sharing
News

WhatsApp Unveils HD Video Sharing

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Last updated: 2023/08/25 at 5:40 PM
vaibhav khobragade
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3 Min Read
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In a significant move that marks a new era of connectivity, WhatsApp, the globally renowned messaging platform, has rolled out a feature that allows users to send videos in high-definition (HD) quality. This update, currently available for Android users and in beta testing for iOS, is set to redefine the way we share memories and moments. 

Key Highlights: 

  • HD Video Sharing: Users can now send videos in 720p resolution, a substantial upgrade from the previous 480p. 
  • Manual Selection: The HD option must be manually selected, providing flexibility in data and storage usage. 
  • Global Rollout: The feature is being introduced globally, with iOS support in the pipeline. 
  • Group Creation Update: Alongside HD video sharing, a new feature for quick group creation without naming is also introduced. 

A Leap in Video Quality 

WhatsApp’s decision to introduce HD video sharing comes as a welcome enhancement for users who often found the compressed 480p videos lacking in clarity. With the new 720p resolution, videos will retain more details, providing a richer viewing experience. This is especially significant for users in the Asia Pacific region, where the app enjoys immense popularity. 

How It Works 

To send a video in HD, users simply open the WhatsApp chat, tap on the attachment icon, and select the video. An HD button appears in the top right corner, allowing the user to toggle between standard and HD resolution. The recipient will also receive a notification, giving them the choice to view the video in either standard or HD quality. 

Implications for Users 

While the HD video sharing is a significant upgrade, it also brings considerations such as increased file size and potential impact on storage. A 720p video will be almost double the size of a regular 480p video. However, WhatsApp has thoughtfully provided the option to choose the resolution manually, allowing users to balance quality and data consumption. 

Future Prospects 

With smartphones now boasting Full HD and Quad HD displays, the move to 720p is a logical step in enhancing user experience. It also aligns with the growing trend of high-quality content consumption. The feature’s gradual rollout ensures that it reaches a wide audience, setting the stage for further innovations in the future. 

WhatsApp’s latest update is more than just a technical enhancement; it’s a step towards enriching the way we connect and share. For users across the Asia Pacific, where digital communication is an integral part of daily life, this update opens new possibilities and sets a precedent for other platforms to follow. 

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    vaibhav khobragade August 25, 2023 August 25, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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