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What If Your Brand Is A Human?

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Think of your friends. Do you like them for their physical characteristics? Or do you like them for the clothes or accessories they wear?

What If Your Brand Is A Human?

Photo by Eva Elijas from Pexels

No, I hope not!

You like them because of their personality – you like them because they care for you, they make you laugh and they give you the best of everything.

If that’s what makes you like them, why not take a pause and ask, is that what your brand is giving to your customers?

How to identify the personality of your brand?

  • Beliefs – Does your brand believe in things the audiences care about?
  • Character – What is your brand known for and how they are behaving in that category?
  • Tribe – Does your brand have a clear and concise idea of who it is speaking to? 
  • Voice –  Does your brand aware of the tone and intention of its position in the market?
  • Impact – Why your brand is better than the long list of competitors? 

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