Every web marketer knows (whether or not they follow through with this strategy!) that each page of a website should focus on a well-chosen and researched keyword. When it comes to blogging, however, many people overlook the keyword research phase entirely. It’s a waste of time because keyword-optimized blog posts can benefit you now and in the future.
Too many company bloggers shoot themselves in the foot by failing to strategically pick and use keywords, not knowing that keywords are one of the strongest digital marketing tools and are now a staple of internet marketing.
It’s a huge mistake in the cutthroat SEO environment, where those who demand page one rankings on Google’s search engine result page (SERP) get all the glory. Conversely, knowing how to use the right keywords for your blog posts gives you a significant advantage over your competitors. Knowing the keyword research method, using SEO keyword research software, and, of course, including your keywords in the headline, text, links, photos, and meta descriptions are all needed.
The terms that someone types (or speaks) into a search engine are known as keywords.
People use search engines for a variety of purposes, including looking up movie times, checking the weather forecast for the day, and finding the phone number for their favourite pizza spot. Every search is a knowledge quest, and search engines like Google aim to provide a satisfactory response to the searcher as quickly as possible. So, as a writer, what does this mean for you? This means that if you want to write for these searchers, you’ll need to understand their questions (keywords) and have answers in your blog posts.
Market Segment Keywords
Generic keywords connected with an industry or brand are known as market segment keywords. They are keywords that a target group searches for to find general knowledge about a vertical. Terms may refer to a broad industry or be more narrowly defined for niche marketing purposes.
Example: running shoes
Customer-Defining Keywords
Lookup phrases that represent a particular subset of customers or audience are known as customer-defining keywords. Customers use words or phrases to define themselves in these searches.
Example: running shoes for women
Product Keywords
Product keywords are phrases that are associated with a particular brand’s offerings. Keywords that specifically refer to a company’s goods or services are known as these. Customers and prospects should be able to identify brands by searching if they have a keyword strategy for each of their products and services.
Example: Nike Flex Contact
Branded Keywords
Search phrases that contain a brand’s name or other branded terms are known as branded keywords. These keywords may be either the brand name or a combination of the brand name and a product category, product name, or another descriptive search term.
Example: Nike running shoes
Geo-Targeted Keywords
Google phrases that describe a place are known as geo-targeted keywords. These words are used by people who want to find findings that are close to them or in a different region.
Example: Tampa running shoe store
Strategy
Step 1: Identify Keyword Opportunities
You must first decide which keyword phrases are certain to bring in relevant traffic before you can target something. The type of research you conduct will be determined by your post’s objectives.
Step 2: Narrow Down Your Topic
The term “guacamole” is a bit wide as a subject. You have a very slim chance of ranking on the first page for that keyword. You’ll need to narrow down the topic to something that will still appeal to a large number of people. You will easily find a variation that is both precise and appropriate if you use keyword grouping tools like WordStream for SEO (shameless plug). If not, use a keyword tool and your best judgement to come up with an expression.
You might decide that “video of how to make guacamole” is a good option if you have a Flip camera at your disposal. This is far more descriptive, and you could go much further if you wanted to (“video of how to make guacamole from scratch,” “video of how to make the best fresh guacamole,” etc.).
Step 3: Write and Optimize Your Post
I always think that choosing a subject is the most difficult part of blogging—once you’ve decided what you want to write about, the rest is easy! (I understand that this isn’t the case for everyone.)
You’ll need some text on the page even if you’re doing a video post (in this case, the recipe). In the email, use your keyword and related variations of your keyword.
Use the keyword in the meta title, file name, and alt text of your images, among other places. Use it in your video’s title and definition as well.
Make the most of internal linking. If you have a video index page and a dip recipe index page, for example, provide a link to the video on both pages with optimized anchor text.
Do share your post on social media platforms like Twitter and Facebook. This also promotes external linking.
