The exclusive, opt-in community for technical professionals aims to deliver training, events, and exclusive benefits
Westcon-Comstor, a global technology provider and specialist distributor, today announced the launch of Tech Xpert in the Asia-Pacific (APAC) region. This initiative is designed to provide an exclusive community of professionals to encourage peer-to-peer technical support and drive innovation for partners across the region.
Members of Tech Xpert will be part of a specialist community of like-minded technical professionals to share ideas, improve knowledge, and share best practices within the channel, helping partners deliver superior solutions to their customers.
“We are thrilled to bring Tech Xpert to the APAC region. Our focus on building this community is not to drive sales, but to encourage peer-to-peer knowledge sharing within the channel, as communities provide richer insights into customer needs,” said Patrick Aronson, Executive Vice President, APAC and Chief Marketing Officer at Westcon-Comstor. “Peer learning with access to technical expertise is crucial for collaboration and advancement, so technical professionals are able to continuously learn, solve problems, and stay ahead in the rapidly evolving technology landscape.”
The launch of Tech Xpert in APAC is part of Westcon-Comstor’s ongoing efforts to expand its services and support capabilities globally. With a strong presence in the region, the company is well-positioned to help partners navigate the complexities of the technology landscape and achieve their business objectives. Following the successful launch in Europe, Middle East, and Africa (EMEA), Westcon-Comstor recognises the importance of technical individuals in influencing channel business.
Tech Xpert’s initial launch in the region will include Australia and New Zealand (ANZ), Singapore, Malaysia, Indonesia, Philippines, India, and Hong Kong. Members get access to exclusive training, insights, events, networking, and points-based participation rewards to drive a competitive advantage and increase adoption of the latest networking and cybersecurity technologies.
“Participating in Westcon-Comstor’s Tech Xpert community has significantly enhanced my technical expertise,” said Humberto Gonzalez, Technical Consultant at Axians Spain. “The comprehensive support and access to peer-to-peer learning has not only expanded my personal capabilities but also given our company a competitive edge in the market.” Westcon-Comstor launched Tech Xpert in EMEA in 2022 to bring cybersecurity and networking experts together in a sales-free, tech-to-tech environment. Today, this Tech Xpert community is on a fast growth trajectory, with over 3,000 members and counting.
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