Vodafone has struck a chord with music lovers in Australia. In a fresh alliance with Live Nation and Secret Sounds, Vodafone steps up as the go-to telecommunication brand for exclusive musical experiences.
At the heart of this collaboration, Vodafone customers stand to win big. Not only do they get first dibs on tickets for live shows, but they also unlock doors to one-of-a-kind musical experiences. Think backstage passes, a chance to rub shoulders with favourite artists, and even a rockstar treatment!
But it’s not just about big-ticket names. Vodafone has cast its spotlight on the budding talents of tomorrow. As the new presenting partner for Live Nation’s ‘Ones to Watch’, Vodafone backs a platform that’s been instrumental in launching global icons like Dua Lipa, Halsey, LANY, and LÉON. This initiative aids emerging artists to expand their horizons, locally and internationally.
For starters, come November 2023, fans of The Weeknd have a reason to celebrate. Vodafone customers will have exclusive presale access for the star’s Australian tour. And this is just the beginning. More announcements beckon, as global and local sensations gear up for their Australian rendezvous.
Kieren Cooney of TPG Telecom expressed his excitement, “Live music holds a special place in our hearts. And what better way to celebrate it than by partnering with Live Nation? Our customers are in for a treat with early ticket access and unparalleled experiences with their beloved musicians.”
Greg Segal from Live Nation highlighted the significance of music for Australians. “Music isn’t just a hobby; it’s a passion. Vodafone, with this partnership, promises its customers exclusive access to top-notch live acts, especially when the hunger for concerts and festivals has skyrocketed.”
Live Nation and Secret Sounds aren’t newbies in the music industry. Their track record boasts tours with global sensations like Harry Styles, Dua Lipa, Gorillaz, Billie Eilish, and Kendrick Lamar, to name a few.
From May, the benefits have been evident. Vodafone customers have had the privilege of early bird tickets to the Secret Sounds Festival Sideshows. Artists in the lineup included Sam Fender, Tove Lo, and the Yeah Yeah Yeahs. Additionally, they had the chance to grab presale tickets for a star-studded list of Live Nation artists including Blink 182, Post Malone, and the Jonas Brothers.
In a nutshell, this partnership resonates with one clear message: For unmatched music experiences in Australia, Vodafone, Live Nation, and Secret Sounds have set the stage.
This report is based on insights from MarketechApac.