Singapore – 13 December 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has partnered with Pureprofile, a leading global provider of data and insights, to transform how digital out-of-home (DOOH) campaigns are measured and optimised across Southeast Asia. This partnership brings advanced audience insights and robust measurement solutions to advertisers in key markets including Singapore, Thailand, Indonesia, Malaysia, and the Philippines, empowering brands to elevate their engagement and drive measurable outcomes.
This collaboration marks a significant shift in Southeast Asia’s DOOH landscape by allowing advertisers to access online panel data that provides robust insights into consumer behaviour by enabling pre- and post-campaign studies through targeted online surveys. By accessing nationally representative audiences across Southeast Asian countries, Pureprofile ensures that the data reflects the diverse demographics in the region, including age, gender, and household income.
Franck Vidal, Vistar Media’s Director of Southeast Asia Sales and Partnerships, remarked, “We are thrilled to collaborate with Pureprofile to introduce a new level of measurability to DOOH in Southeast Asia. This partnership combines the strength of Vistar’s programmatic platform with Pureprofile’s unique insights into human behaviour for measurable audience engagement.”
Adding to this, Anna Meiler, Managing Director APAC at Pureprofile, said, “Our collaboration with Vistar Media allows us to bring unparalleled precision and relevance to DOOH in Southeast Asia. With the capability to deliver both the “What” and the “Why” behind audience interactions, advertisers gain a deeper understanding of how OOH ads resonate with their target demographics, making the measurement tool uniquely effective for optimising strategies and driving engagement. Together, Pureprofile and Vistar Media are able to provide advertisers with a truly comprehensive view of how consumers engage with campaigns. This partnership is an exciting opportunity to help brands make better-informed decisions and achieve deeper connections with their audiences.”
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The integration of Vistar Media’s programmatic DOOH capabilities with Pureprofile’s advanced data and audience profiling tools provides advertisers with a more holistic view of their campaigns, bridging the gap between offline and online behaviours. This data-driven approach to campaign optimisation ensures brands reach diverse and representative audiences effectively, with actionable insights that allow for real-time campaign adjustments.
The collaboration sets a new benchmark for DOOH advertising in Southeast Asia, enabling advertisers to create more resonant and effective campaigns. Reach out to Vistar Media today for more information on how to add Pureprofile’s measurement solutions to an upcoming campaign.
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server, Cortex CMS system and Adstruc traditional OOH planning tool – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof.
About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information. We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
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