Thursday, December 12, 2024 – SCA announced strategic changes to strengthen its Western Australian leadership team, with Robert Iannazzo appointed as Executive General Manager – Adelaide and Western Australia, and Remi Barley promoted to General Manager and Head of Sales – WA Regional.
With more than 20 years in commercial radio, Iannazzo has held several senior commercial roles within SCA, including Head of Sales in Adelaide, Executive General Manager of Regional South Australia and the Northern Territory, and most recently, Head of Sales and Market Lead – Adelaide. Prior to joining SCA, Iannazzo spent over a decade in key commercial roles at ARN.
Based in Adelaide, Iannazzo will, in his expanded leadership role, drive the strategic direction of SCA’s Western Australian markets while continuing to oversee the Adelaide market.
Commenting on his appointment, Robert Iannazzo said: “I am delighted to be expanding my remit to Western Australia, an area with enormous potential for our business. SCA has an incredible suite of assets in WA, and I’m excited to work closely with our local teams to continue driving our strategy forward into 2025 and beyond.”
Additionally, Remi Barley has been promoted to General Manager and Head of Sales – WA Regional. Reporting to Iannazzo and supported by the senior leadership team in WA, Barley will take direct general management responsibility for the regional Western Australian markets.
With 14 years of commercial sales experience, Barley joined SCA in 2016 and has held several senior regional commercial roles. In April 2022, Barley was promoted to Head of Regional Sales. Before joining SCA, Barley spent eight years in commercial roles within the Tasmanian media market.
Stephen Haddad, SCA Chief Operating Officer, commented: “These appointments mark an exciting new chapter for SCA as we strategically strengthen our leadership in Western Australia. With Robert and Remi’s extensive experience, I am confident that they will drive our business forward and unlock new opportunities for both our clients and teams across 2025 and beyond.”
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About Southern Cross Austereo
Southern Cross Austereo (SCA) is one of Australia’s leading media companies and the home of LiSTNR, the Hit and Triple M networks, and regional television stations, reaching more than 95% of the Australian population.
The LiSTNR digital audio app hosts a library of free and compelling digital audio content available anytime, anywhere. It houses SCA’s 99 FM, AM, and DAB+ radio stations, including AFL, NRL, and international cricket coverage, 27 music genre stations, and over 600 podcasts from leading Australian and global creators, plus local news and information. With more than two million signed-in users, LiSTNR offers content to entertain, inform, and inspire all Australians and helps advertisers connect with highly engaged and addressable audiences. The LiSTNR digital audio sales network reaches over eight million people monthly.
SCA owns 99 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, reaching 8.8 million listeners across the Hit and Triple M networks nationally.
SCA broadcasts 96 free-to-air TV signals across regional Australia and represents or has joint ventures with 39 TV stations, reaching 3.6 million people weekly. SCA broadcasts Network 10 programs in regional Queensland, southern NSW, and Victoria and provides national advertising sales representation for Network 10 programming in all Australian states and territories. SCA also broadcasts and provides sales representation for Seven Network programming in Tasmania, Darwin, and Remote Central and Eastern Australia, and for Seven and Nine Network programming in Spencer Gulf and Broken Hill. Additionally, SCA features Sky News Regional in regional Queensland, southern NSW, and Victoria, along with sales representation in northern NSW, Griffith, and Mount Gambier.
SCA provides Australian sales representation for the global open audio platform SoundCloud and Sonos Radio.
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