Singapore-based PRecious Communications, a multi-award-winning integrated communications agency, recently announced the appointment of industry veteran Rachmad Tri Octaviadi (Oddie) as the Market Lead for its burgeoning Indonesian operations. Oddie’s distinguished track record at major global agencies like BCW and FleishmanHillard bolsters PRecious Communications’ commitment to capitalizing on Indonesia’s market potential by attracting high-profile brands and top talent across diverse sectors like technology, consumer, and startups.
“Indonesia continues to see a lot more interest from brands looking at Southeast Asia as their next growth market, particularly among technology firms, corporates, and startups and investors,” said Lars Voedisch, Managing Director of PRecious Communications. “That’s why we’re reinforcing our commitment in Indonesia and thrilled to welcome Oddie to our growing team. With his extensive expertise, we can navigate the local landscape better, forge stronger connections, and create more meaningful partnerships with key stakeholders. Together, we’ll harness Indonesia’s dynamic ecosystem to drive effective communication strategies and create value for businesses, both local and global.”
Oddie’s Illustrious Career
With more than two decades of experience spanning PR, strategic communications, and digital marketing, Oddie is a formidable addition to the PRecious team. His impressive portfolio includes managing high-profile clients like Qualcomm, Twitter, Changi Airport Group, LaLiga, Dell, and Shell Indonesia, among others. These collaborations have given him an exhaustive understanding of PR for technology, energy, lifestyle, digital media, web and application development, and social media marketing.
Towards a Diverse Communication Strategy
Oddie stated that as Indonesia becomes a preferred destination for businesses expanding globally, it’s crucial to cultivate a diverse communication strategy spanning multiple platforms. We can effectively engage our target audience by harnessing various channels, complemented by local expertise and know-how. This will ensure a robust, comprehensive communication approach.
Expansion Plans in Sight
Since 2016, PRecious Indonesia has established a solid client base comprising companies like Accenture Indonesia, Johnson & Johnson, and insurtech Igloo. Under Oddie’s leadership, PRecious Indonesia plans to grow its team by 30% by the end of 2023.
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Oddie outlined, “One of my key priorities is to understand the strengths of our current team and strategically expand its headcount by the end of the year to complement and enhance our existing capabilities and introduce internal development programs in order to make us even more competitive and forge stronger relationships with local and global brands.”
With Oddie at the helm, PRecious Communications is set to amplify its exceptional integrated communication services and facilitate the success of its clients in Indonesia’s dynamic market.
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