Wondering how email marketing can boost SEO techniques? This article shares six proven ways to use email marketing to boost your SEO strategy.
Does email marketing influence SEO? Digital marketing embodies several assets, including email marketing and SEO techniques. But do these digital assets have a direct connection? On the contrary, email campaigns and SEO have no direct link, but combining them can improve your SEO effort significantly.
How?
This article will discuss the importance of email marketing SEO and share valuable tips on using emails to strengthen your SEO strategy. As digital marketing evolves, email and SEO remain among the primary components for effective online marketing.
Email marketing is cost-effective and drives results, so does SEO. However, every business and organization wants to appear prominently on search results. For this, you apply various SEO tactics to ensure that you show up at the top of SERPs.
As a result, search engine optimization becomes top of mind when creating marketing content, such as blog articles, email campaigns, and more. So, what’s the importance of email marketing to SEO? How can emails improve search engine ranking?
Let us consider these points.
Why is email marketing essential to your SEO campaign?
Email marketing is crucial since it enables you to communicate directly with consumers, maintain contact, and establish long-term relationships. Moreover, emails help you build brand loyalty with prospects.
Also, over half (50%) of online shoppers found new websites and blogs via emails, second to organic search with 54%. It means that a profitable email marketing campaign can drive substantial organic traffic and boost your SEO effort.
That’s not all; email marketing for SEO is critical because it’s the second most effective digital marketing channel. Thus, 52% of marketers reaffirm that email is a powerful digital asset that should be in your marketing plan.
Source graphic via Neil Patel.
In addition, although search engines don’t rank email content, it is still a valuable ingredient for improving your SEO techniques. Why? Because the goal of email campaigns is to drive open rates and boost clicks to your blog, website, or landing page.
Did you know? Marketing emails are vital for SEO because they promote personalized SEO content to a particular audience and increase off-page SEO. Hence, you drive organic traffic, boost website engagement and leads. Bear in mind that website engagement and organic traffic are essential factors for search engine ranking.
How emails can improve your blog’s SEO tactics and search ranking (6 simple ways)
Email marketing and SEO are a robust combination for marketers if used correctly. This article underscores six ways that email marketing can SEO increase your search visibility and ranking.
1. Use emails to increase website engagement
Email campaigns can help improve your website engagement. How? You can do so by responding to subscribers’ emails. Many of your recipients have questions, and they want answers. So, ensure to reply to them.
But when responding, ask them to click on your site to relevant articles or send them links to related posts with calls to action. The CTA tells users what action to take, which increases click-through and opens a communication channel.
For instance, subscribers who receive newsletters with CTA urging them to click for more information will connect to your blog. They will read exciting content, click a few more links, and leave comments on the blog.
At this point, what do you think is going on? Subscribers are spending more time on your blog, which helps improve dwell time and reduce bounce rate. As a result, you will increase your site’s engagement and Google ranking.
Note that time on page and bounce rate are critical Google ranking factors. Therefore, by enhancing these elements, you are amplifying your SEO tactics for better search results.
2. Boost content visibility with email marketing SEO
Increasing your blog content visibility on searches is a fantastic way to optimize your SEO effort. And you can meet this challenge with email marketing. How? Use emails to promote your new blog posts and relevant marketing content to your list.
As in section one above, it helps drive engagement and UX. But to make gains, you must only promote valuable pieces of content to your email list. The materials you share via emails must connect with recipients if you want to see results.
Therefore, send weekly newsletter emails that underscore your top blog articles. That way, you will increase your blog’s general performance and boost your SEO ranking. It will upgrade your content visibility and search ranking position.
3. Email high-value content to boost your SEO techniques
Email marketing will improve your SEO techniques only if you give recipients value. It means emailing informative pieces of content that solve users’ problems. Otherwise stated, the email newsletters and campaigns you send out must address users’ needs and add value.
Otherwise, they will unsubscribe from your list. Think about it; why do people sign up to receive emails from you? They want value from you. So, give them valuable information to ease their problems and they will read your blogs regularly and refer you.
Also, they will become repeat readers and loyal customers. The more they visit your blog, the more traffic you attract. However, before sending out emails, include internal links to relevant content, and make it easy for users to click through. It helps to enhance SEO results.
4. Use emails to improve backlink portfolio
While email marketing may not directly impact SEO, it helps build a healthy link portfolio. A large number of authority domains linking to your site will increase your domain score and authority. And email marketing will help you meet that objective.
How to attract valuable inbound links from top blogs with emails:
- Produce well-researched SEO-friendly content with statistical data to back up your points.
- Include external links to trusted sources
- Add relevant internal links
- Email your list and encourage recipients to link back to the content
The results can be excellent. Note that obtaining quality backlinks is a vital factor for Google ranking.
5. Attract return visitors with email marketing
Your email newsletter informs subscribers that you have more value to add to them from your blog. It could be your recent blog content, special offers, e-books, and more. Thus, email marketing helps you bring visitors back to your blog and make them repeat readers.
The return visit is because users find value from the accompanying content when they open your emails, click your CTA, and land on your page. In other words, your ideal reader is satisfied with your blog posts.
Hence, what will happen the next time subscribers receive your email with CTAs to visit your blog for new materials? Of course, they will gladly click-through to your site because they’re already satisfied with what you’re offering.
Nonetheless, it means that you must consistently deliver quality. So, avoid compromising quality over quantity. The content on your blog and emails must demonstrate excellent value for the reader. Bear in mind that user satisfaction is a Google SEO ranking factor.
However, ensure your subscriber list is active to avoid flagging your emails as spam. An inactive subscriber list will harm your email sender reputation score. As a result, most of your emails will land in the spam folder.
But an active list increases email delivery and open rates. Please, keep that in mind as you strive to optimize email marketing for SEO. Failure might result in a decrease in open rates.
6. Boost your SEO performance with subscriber feedback
Google uses several pointers to rank web pages. Among them are:
- Content relevance
- Keyword distribution
- Click-through rate (CTR)
- Time on page
- Bounce rates
Image source via Optinmonster
These indicators demonstrate user satisfaction while engaging with your blog or website content. User experience (UX) is an SEO ranking factor, and Google stresses enhancing website UX.
One way to satisfy your readers and enhance their experience is to guarantee that your blog posts are relevant to users’ search queries. It helps increase search visibility and keep readers longer on the page. This activity informs search engine bots that your content is relevant and valuable to the reader.
That way, you will strengthen your SEO ranking and page authority. But how can you ensure that your content is relevant to users’ search terms? That is where subscriber feedback plays a critical role.
Asking subscribers for feedback is crucial because it enlightens your decision-making and content production techniques. Besides, consumer feedback allows you to examine readers’ satisfaction ratio and likely changes in engagement. Therefore, request feedback from subscribers to boost your SEO content marketing effort.
Wrap Up
Here we have outlined practical email marketing tips you can integrate into your marketing mix to amplify your SEO campaign and increase search engine rankings. You will succeed in your SEO techniques only if you have the right strategy.
Therefore, apply the tips above and test your email marketing hacks to determine how you’re progressing. Note that consumers are at varying stages of their journey, which means they need differing content at each step of the buyer journey. Consequently, test, test, and test your performance! What are we missing? Please, comment below!
