A Pioneering Alliance in the World of DOOH
The bustling city of Bangkok witnesses a groundbreaking development in the digital advertising sector. Up Media, a trailblazer in the elevator Digital Out of Home (DOOH) media domain in Thailand, has joined hands with Location Media Xchange (LMX). LMX, an integral part of the Moving Walls Group, is renowned for its cutting-edge enterprise software solutions tailored for Out-of-Home (OOH) media proprietors. This partnership marks a significant stride in expanding LMX’s programmatic DOOH footprint across Thailand.
An Expansive Leap Forward
This strategic collaboration extends far beyond mere numbers. It incorporates over 700 new screens into LMX’s already extensive network, cementing its status as the largest DOOH marketplace throughout Asia. Up Media, celebrated for its dominance in Thailand’s lift media scene, aims to broaden its horizons, aspiring to dominate the lift media space across the ASEAN region, including in shopping malls, residences, and corporate buildings. This vision seamlessly aligns with the Moving Walls Group’s extensive presence, headquartered in Singapore and operating in every ASEAN market.
Fostering Community Through Moving Hearts
A facet of this union that resonates beyond the realms of advertising is the bolstering of Moving Hearts. This initiative forges a unique connection between charities and community organizations, offering them access to last-minute OOH media inventory efficiently. The initiative has already made waves by elevating the visibility of several charities, such as In Youths United for Earth (YUFE), Dementia Singapore, and the Breast Cancer Foundation. A noteworthy campaign during the Breast Cancer Awareness Month exemplified this, featuring a QR code campaign that promoted the critical message of early breast cancer detection.
Insights from Industry Stalwarts
Jan Harling, CEO of Virtus Asia Consulting, and consultant to Up Media, underscores the vast potential of this union: “The expansive rollout of programmatic DOOH through Up Media across premium shopping malls, high-end residences and office buildings in Thailand holds immense potential for brands and agencies alike who seek a new and potent media option. Our collaboration with LMX is poised to offer an exciting gateway, extending access to premium audiences in exclusive locations to a broader spectrum of partners. We are looking forward to deepen this relationship.”
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Srikanth Ramachandran, Founder and Group CEO at Moving Walls, shares a similar enthusiasm: “We are proud to enter this partnership with Up Media, a rare digital-first media owner who is quick to adopt emerging technology. This collaboration will go beyond just elevating brand experiences to amplify positive community messages through Moving Hearts, which has already launched in India, Malaysia, Singapore, and Vietnam.”
Joey Zhou, Founder & CEO of Up Media Thailand, expresses optimism about the partnership, stating, “Programmatic digital Out-Of-Home is no longer a new concept, but I believe this new partnership will foster strong understanding and acceptance of pDOOH among brand owners and agencies in Thailand. With the onboarding of Up Media’s premium brand impact, LMX is now able to reach top premium audiences and deliver real impact for their clients.”
The alliance between Up Media and LMX is not merely a step towards enhancing Thailand’s DOOH advertising potential. It represents a forward-thinking approach in advertising, where technological advancements are harnessed not only for commercial gain but also for societal good, making tangible impacts in the communities they serve.
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