CANBERRA, August 14, 2024 – Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has once again proven its prowess by securing the Australian Government’s Master Media Agency contract. Following a comprehensive six-month tender process, UM will continue its role as the media agency of record, a position it has held since 2018.
A Renewed Partnership with the Australian Government
This contract renewal extends UM’s six-year collaboration with the Australian Government, marking a significant milestone in a relationship that has already witnessed the agency’s pivotal role in two federal elections, a national census, the first referendum in over two decades, and a global pandemic. UM’s remit will cover media strategy, planning, and buying across all media channels, reinforcing its position as the government’s sole media partner under the master media contract.
Anathea Ruys, CEO of UM, expressed her enthusiasm, stating, “I’m delighted UM and its team get to continue the great work we have delivered for the Australian Government over the last six years following the rigorous six-month pitch process. Working with the Australian Government is a privilege. It is also a responsibility which we take very seriously knowing the campaigns we create, from awareness through to behavioural change, really do save lives and help improve the country every day.”
Exemplary Expertise and Commitment
Brett Elliott, Managing Director, Government at UM, highlighted the significance of this achievement, saying, “There is no greater accolade than being reappointed to the Australian Government master media contract. We know from experience that it takes broad and deep capabilities, purpose-built technology, and the right culture and respect to meet the complex advertising needs of government. More than anything, this win is due to the team of stars we have working at UM, from graduates through to seasoned operators who truly understand the nuances of government communications best practice.”
UM’s reappointment is a testament to the agency’s consistent delivery of exceptional media campaigns that resonate with the public and drive meaningful change. The agency’s expertise in navigating the complexities of government communications has been pivotal in its success.
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The new contract is set to become effective in October 2024 and will be operational for four years, with an option for extension up to another four years. This agreement positions UM as a long-term strategic partner for the Australian Government, enabling the agency to build on its shared successes and continue to deliver impactful media campaigns.
UM’s ongoing commitment to the Australian Government underscores its leadership in the media industry and its ability to drive results through strategic, well-executed media initiatives.
About UM
Universal McCann (UM) is a global media agency dedicated to empowering brands to reach their full growth potential through innovative media strategies. As the leading global media network within IPG Mediabrands, UM operates in over 100 countries, with a team of over 3,000 professionals. UM serves a diverse portfolio of global clients, including American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise Holdings, GrubHub, Upfield, ExxonMobil, Sony, and Mattel. For more information, visit www.umww.com.
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