By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    8 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    8 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    2 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    2 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    9 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    9 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    4 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    7 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Twitter Unveils #BestofTweets 2020 Malaysia Award Winners
Share
Sign In
Notification Show More
Latest News
OH SOME Shop
Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
Press Release
Michael Komasinski_Criteo
Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
Press Release
CPA Australia
CPA Australia welcomes tax reform debate but warns against burdening big business
Press Release
etiqa
Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
Press Release
Emma Robbins - Chief Creative Officer Melbourne M+C Saatchi
M+C Saatchi boosts creative leadership with Emma Robbins appointed CCO, Melbourne
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Twitter Unveils #BestofTweets 2020 Malaysia Award Winners
Feature Stories

Twitter Unveils #BestofTweets 2020 Malaysia Award Winners

profile
Last updated: 2020/12/22 at 12:00 AM
Editorial Team
Share
10 Min Read
twitter-unveils-#bestoftweets-2020-malaysia-award-winners
SHARE

2020 has been a year of disruption and disconnect across economies, industries, and communities. For marketers, 2020 proved to be a more challenging year as disconnect is a rampant theme all throughout. Campaigns, events, and creative shoots had to be moved online, postponed, or cancelled, setting aside a year’s worth of pre-planned concepts and strategies into the shelves.  

Despite these challenges, the real time nature of Twitter provided a space for brands to step up and take action to inform, support and entertain people during an objectively chaotic year. Whether they’re tapping into Twitter’s conversational insights, creating a meaningful connection with their communities or using Twitter’s product suite to completely revamp their launch plan–marketers across Southeast Asia, especially Malaysia displayed tenacity and creativity in using Twitter to help their brand stay agile and relevant this year. 

In recognition of this extraordinary work, and as we reflect on the toughest of years, Twitter is today introducing its #BestofTweets 2020 Malaysia Awards to celebrate and applaud the brands that broke through the chatter to create standout campaigns.  

Best Campaign for Driving Positive Change in Society

There has never been a more important time like now for brands to articulate their ideals and more importantly, act on them, as more people are choosing brands based on their positive impact on society. Libresse Malaysia (@Libresse_MY) launched the “Know Your V” campaign with the aim of creating awareness and educating women on their V-zone. The brand has found that that many women have very little understanding of their V-zone area due to the negative cultural pressure, unnecessary shaming and general uncertainty surrounding the sensitivity of the subject.

The campaign encouraged Malaysians not to shy away from these topics that are considered “taboos,” and inherently normalised the conversation about what’s important to women, inspiring everyone to be comfortable with their body.

Best Brand Voice

In a challenging business environment, it is definitely a challenge for brands to consistently and strategically  define and leverage their own voice. Known for their yearly emotional Hari Raya ads, Tenaga Nasional Berhad (@Tenaga_Nasional) is able to consistently leverage its brand voice with their #SemangatRayaEpikFantastik (‘Epik Fantastik’ Raya spirit) campaign despite a very different mood in 2020.

#SemangatRayaEpikFantastik (‘Epik Fantastik’ Raya spirit) film captures the essence of previous TNB’s Raya video through cameo appearances from previous festive films, and espousing values associated with Hari Raya, such as togetherness, despite restrictions from the Movement Control Order.

The film opens and closes with Jero the cat, a character that has been a regular feature across TNB’s festive films since he first appeared 4 years ago. His message to the audience is a reminder of humanity, solidarity and togetherness, with the film’s feature song titled ‘Kita Tetap Bersama’ meaning ‘We will always be together’ serving as a fitting backdrop to the message.”

Best Use of Video

Video content marketing is increasingly an important part of any brand marketing strategy, as more people consume content in the form of videos. Online video is the only advertising format to have its 2020 growth estimate upgraded and is expected to lead growth in 2021. Mister Potato tapped on humour and outstanding creative graphics to launch its new crinkle cut potato chip offering – SyokWave, setting record views and got Malaysians on Twitter talking about how hilarious the ad was, their love for the product and most importantly, the brand.

Most Tweeted about Brand

As 2020 has accelerated the growth of ecommerce in Malaysia, the shopping conversations on Twitter have also accelerated in many markets throughout the year. With many successful campaigns in Malaysia targeting the biggest shopping days, Shopee is the most-talked about brand on Twitter in Malaysia.

Best “Launch” on Twitter 

In 2020, brands trying to launch something new face unique challenges. Many launch plans have been moved up, pushed back, or paused temporarily during the crisis. But it is possible to launch successfully during a downturn, as we have seen so many brands that creatively leveraged Twitter to introduce a new product, brand, message or campaign. 

McDonald’s Malaysia came to Twitter to launch its #AyamGorengMcD campaign. What stood out about this launch is the combination of excellent video creative and masterful use of hashtags. 

The video creative with excellent use of sound and visual brought out the spiciness and crunchiness of the fried chicken that would send most people drooling just watching it.

The campaign also used creative hashtags and Tweet using 2 different languages to capture the big audience groups. The brand was also clever to leverage on an organic hashtag that had gone viral before: #AyamGorengViral, by setting a promoted trend using this hashtag and make it work harder for the launch. 

The campaign was a celebration of the McDonald’s fried chicken and creativity, making people drool and getting them talking at the same time!

Best Connection to Culture

Twitter is what’s happening in the world, and leading brands connect with people by aligning with passions that people care about. To celebrate Malaysia’s independence day, Axiata remembered Tunku Abdul Rahman (Malaysia’s Father of Independence) with the #TrueStoriesofTunku campaign.

The emotional video spoke to the hearts of with Malaysians on Twitter and sparked conversations surrounding the hashtags #TrueStoriesofTunku & #LegasiTunku. As people took to Twitter to share their feelings and hopes for the nation, the campaign helped Axiata to connect with a passionate, leaned-in audience on Malaysia’s Independence Day.

Best #OnlyonTwitter 

This is not a specific campaign but rather a consistent performance by Netflix Malaysia where they were able to connect with the leaned-in Twitter audience by leveraging on their brand voice, and an #OnlyonTwitter conversation style.

Before Netflix launched the @NetflixMY handle on Twitter 5 years ago, the brand leveraged on its regional handle (@NetflixAsia) with no local personality and nuance. With a brand voice workshop and a little help from Twitter creative team, @NetflixMY found their brand voice on Twitter by leaning in to their fans, listening to their passions and speaking their language. 

Fast forward to 2020, @NetflixMY has nailed their Twitter persona. By being a “”Best Friend”” to their fans, they’ve continually provided fans a source of relief in their humourous and quirky tweets, yet still staying true to being your trusted movie recommendation engine.

From adding local context and cultural understanding to every Tweet to leveraging on local hashtags such as #SenduSaturday or #TehTarikThursdays, Netflix Malaysia manages to use Twitter as its creative canvas, consistently connecting to Trends on Twitter and providing recommendations to the passionate community of 125k followers/fans/best friends.

“In this time of upheaval, there was no rule book to go by, or tried and tested method to keep audiences engaged. Instead, brands and marketers have had to roll with the punches and learn as the year evolved. This meant really listening to and connecting with their communities, before reaching out in an authentic and genuine way. We’ve been humbled and inspired by how brands throughout the region have leveraged Twitter to tap into conversations and cultural moments. And as we look to the New Year, it’s clear that community building will only increase in importance,” said Arvinder Gujral, Managing Director, Southeast Asia, at Twitter.

These award winners have shown that great campaigns may start with a creative idea and be propelled with a strategic Tweet or more. Perhaps, making meaningful connections with audiences is also the way to go for brands as the world enters 2021. To the brands who carried on and stood out victorious, Tweet on! 

You Might Also Like

Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

NTT DATA and Mistral AI to Shape Future of Sustainable and Secure Private AI for Enterprises

100 Young Changemakers Empowered to Drive Social Impact Across ASEAN in eYAA: Cohort 5

Adyen and Atlas partner to enable steady, scalable growth for Singapore’s F&B scene

Enterprises That Fall Behind in AI Race Risk $87 Million Annual Loss, Couchbase Survey Reveals

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: malaysia, report, twitter

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Editorial Team December 22, 2020 December 22, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article interview-with-bestselling-author-of-“chasing-black-unicorns”-marek-zmyslowski Interview With Bestselling Author Of “Chasing Black Unicorns” Marek Zmyslowski
    Next Article an-agency-founder’s-wish-for-2021 An Agency Founder’s Wish For 2021
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    OH SOME Shop
    Trendy Retail Brand OH!SOME Launches First Store in Thailand at Samyan Mitrtown – the New Go-To Hotspot in Bangkok
    Press Release 3 days ago
    Michael Komasinski_Criteo
    Criteo Raises its 2025 Guidance Amid Solid Momentum in Performance and Retail Media in Q2 2025
    Press Release 3 days ago
    CPA Australia
    CPA Australia welcomes tax reform debate but warns against burdening big business
    Press Release 3 days ago
    etiqa
    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    etiqa
    Press Release

    Etiqa Insurance Singapore Relocates to New Office at Capital Square for Greater Accessibility and Growth

    3 days ago
    NTT DATA Mistral AI partnership
    Press Release

    NTT DATA and Mistral AI to Shape Future of Sustainable and Secure Private AI for Enterprises

    3 days ago
    Asean foundation
    Press Release

    100 Young Changemakers Empowered to Drive Social Impact Across ASEAN in eYAA: Cohort 5

    3 days ago

    Adyen and Atlas partner to enable steady, scalable growth for Singapore’s F&B scene

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy