By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    1 month ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    9 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    8 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    1 month ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    1 month ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 weeks ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 weeks ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    3 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    3 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Turnitin Activates New Features to Detect AI Writing Tools
Share
Sign In
Notification Show More
Latest News
CleverTap
CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
Press Release
Cherry So
HKTDC Maintains 3% Export Growth Forecast
Press Release
adyen
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Press Release
Amazon
Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
Press Release
HOY
The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Turnitin Activates New Features to Detect AI Writing Tools
BusinessMarketing

Turnitin Activates New Features to Detect AI Writing Tools

profile
Last updated: 2023/04/14 at 4:31 PM
Yvonne Teo
Share
5 Min Read
AI generated content detector
SHARE

The use of artificial intelligence (AI) writing tools can now be detected by new features that have recently been activated by Turnitin, a top provider of academic integrity solutions. Turnitin Feedback Studio (TFS), TFS with Originality, Turnitin Originality, Turnitin Similarity, Simcheck, Originality Check, and Originality Check+ all offer these features. Before ChatGPT, one of the most sophisticated AI writing tools, was released, the foundation for these features had been laid nearly two years earlier. 

The Development of AI Writing Instruments 

Turnitin was not surprised by the emergence of AI writing tools like ChatGPT, Google Bard, and others given the diligent research and development of their AI team over the previous few years. “We were all impressed with the progress and promise that GPT-3.5 showed over GPT-3,” said Chris Caren, CEO of Turnitin. Even Elon Musk and other AI experts are calling for a six-month break from creating systems that are more potent than OpenAI’s recently released GPT-4 because they were taken aback by the progress made by GPT-3.5. 

New Turnitin Features 

By offering actionable and cross-institutional data insights. To enhance decision-making, the new features in Turnitin give educators a strong tool. To maintain academic integrity across their student cohorts. The new features enable educators to quickly assess a submission for the presence of AI-generated text. Give feedback to students in their current Turnitin workflows, claims James Thorley, Regional Vice President of Asia Pacific at Turnitin. More than 2.1 million educators and over 10,700 institutions have access to this capability. 

The Problem with Detection in AI 

AI chatbots are just one example of the generative AI tools that are expanding rapidly. The chatbot had more than 30 million users. Received about five million visits per day two months after OpenAI released GPT-3.5. Demonstrating the wide adoption of AI writing tools. Turnitin is aware that new AI writing tools are frequently updated, with the claim that they are undetectable. According to reports, the new features on the Turnitin platform can identify AI writing with 98% confidence and less than 1% false-positive rate in a controlled lab setting. But it’s impossible to develop a tool that can reliably identify text produced by AI. The goal of AI language models is to generate natural-sounding text that mimics human-written text. According to Muhammad Abdul-Mageed, a professor who directs research in natural-language processing and machine learning at the University of British Columbia. 

The Influence of GPT-4 

Turnitin’s new features can currently detect the presence of AI-generated text. But as new AI language models become more potent and adept at producing even more fluent language. They quickly supplant earlier detection toolkits. For instance, the GPT-4 exhibits human-level performance on a variety of professional and academic benchmarks. Despite being less capable than humans in many real-world scenarios. GPT-4 achieved a score in the top 10% of test takers and passed a mock bar exam. The GPT-3.5 score, however, was in the bottom 10%. 

Response from Turnitin 

Turnitin is dedicated to responding to the subsequent iterations and advancements in AI writing. While placing a priority on student safety as well as the requirements of educators and institutions. So they will keep developing and adapting to meet the challenges posed by new AI writing tools.

Also Read: PhysicsWallah’s New UPSC Vertical OnlyIAS Led by CEO Sumit Rewri

The turn-on of new features in Turnitin that can identify AI writing tools is a significant step in preserving academic integrity. Guaranteeing fair evaluation for students. Turnitin’s efforts show a commitment to adjusting and responding to new innovations while prioritising the safety and needs of students and educators. Even as AI language models continue to advance. It’s critical to be watchful and proactive in addressing potential problems with academic integrity as the use of AI in writing increases.

You Might Also Like

Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience

Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models

ICAEW: Malaysia’s growth to slow amid global headwinds; monetary easing to support domestic demand

East Ventures launches its annual Sustainability Report 2025

TikTok World ’25: Driving Full-Funnel Growth with AI, Creativity, and Community

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: AI, AI tools, AI writing, AI writing tools, aiplatform, detect AI, insight, technology

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Yvonne Teo April 14, 2023 April 14, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love1
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Yvonne Teo
    Follow:
    As a content writer, I take pride in my ability to research and gather information from a variety of sources to produce appealing content. I'm always eager to learn more and broaden my understanding of many subjects so that I can write about them in a way that is clear, concise, and informative. In the field of content creation, I'm always up for new possibilities and challenges, and eager to discover where my writing career will take me next!
    Previous Article Heineken’s Latest Work Responsibly Campaign With Park Hyung Sik Highlights Overworking Culture In Singapore and Malaysia
    Next Article iPhone Apple’s ‘Made in India’ iPhone Shipments Soar, Accounting for 25% of Total Smartphone Market in 2022
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    CleverTap
    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform
    Press Release 1 day ago
    Cherry So
    HKTDC Maintains 3% Export Growth Forecast
    Press Release 1 day ago
    adyen
    Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
    Press Release 3 days ago
    Amazon
    Amazon Singapore’s Prime Day Returns in July with First-Ever Week-Long Event from 8 to 14 July
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cohesity Logo
    Press Release

    Cohesity and 11:11 Systems Launch Clean Room Recovery Service to Bolster Cyber Resilience

    3 days ago
    Adobe
    Press Release

    Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models

    3 days ago
    ICAEW
    Press Release

    ICAEW: Malaysia’s growth to slow amid global headwinds; monetary easing to support domestic demand

    3 days ago
    EN-East Ventures
    Press Release

    East Ventures launches its annual Sustainability Report 2025

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy