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Marketing In Asia > Blog > Marketing > Branding > TUMI Unveils Fall 2024 Collection with Mun Ka Young in Seoul Campaign
BrandingCampaignMarketingPress Release

TUMI Unveils Fall 2024 Collection with Mun Ka Young in Seoul Campaign

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Last updated: 2024/08/14 at 4:40 PM
Hiren Lakadiwala
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TUMI Unveils Fall 2024 Collection with Mun Ka Young in Seoul Campaign
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Internationally renowned travel and lifestyle brand, TUMI, has once again elevated the standard for luxury travel with the debut of its Fall 2024 collections. The brand has introduced stunning new iterations of its beloved Voyageur Leather and 19 Degree Frame collections, seamlessly blending innovation, style, and functionality.

TUMI’s Voyageur Leather collection redefines the essence of fashion-forward functionality. Crafted from premium rich leather, each piece embodies the brand’s dedication to meticulous design and attention to detail. The collection, featuring backpacks, totes, shoulder bags, and crossbodies, is tailored for the modern woman who values both elegance and practicality. The new Lex Train Case Crossbody, available in three sizes, stands out as a versatile addition that effortlessly transitions from international travels to chic evening outings. With its classic Black and festive Pewter Metallic color options, the Voyageur Leather collection ensures that every journey is made with style and ease.

19 Degree Frame: The Future of Travel

TUMI’s Fall 2024 collection doesn’t stop at women’s lifestyle accessories. The brand has also expanded its travel offerings with the 19 Degree Frame collection—a sophisticated and functional upgrade to the iconic 19 Degree line. The collection features integrated frame latches, retractable handles, and TUMI’s signature smooth transport wheels, all designed to meet the demands of the modern traveler. With its fluid contours and organized interiors, including tie-down straps and mesh zip pockets, the 19 Degree Frame collection offers unparalleled convenience and elegance in every piece. Available in timeless Black Texture and Pearl Grey Texture, this collection is designed to cater to a variety of travel needs.

A Campaign that Captures the Spirit of Seoul

To celebrate these innovative launches, TUMI has partnered with global ambassador and esteemed South Korean actress, Mun Ka Young, for an immersive campaign that takes viewers through a day in her life on the vibrant streets of Seoul. The campaign, shot by renowned director Taejong Song and photographer Kim Hee June, blends street-style photography with dynamic film techniques, capturing the energy and urban allure of Seoul. Mun Ka Young effortlessly showcases how TUMI’s latest collections bring style, organization, and excitement to everyday life.

“As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman,” said Victor Sanz, Global Creative Director at TUMI.

Mun Ka Young expressed her excitement, stating, “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organised while always looking sleek and stylish.”

Also Read: Universal McCann Secures Australian Government’s Master Media Contract for Another Four Years

Shop the Collection

The Voyageur Leather and 19 Degree Frame collections are now available for purchase at TUMI.sg and at TUMI stores worldwide. For exclusive behind-the-scenes content, follow TUMI.com and follow us on Instagram, TikTok, Facebook, and YouTube.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala August 14, 2024 August 14, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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