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Marketing In Asia > Blog > Business > Feature Stories > TUMI Featured In Sony Pictures’ Upcoming Summer Film ‘Bullet Train’
Feature Stories

TUMI Featured In Sony Pictures’ Upcoming Summer Film ‘Bullet Train’

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Last updated: 2022/07/29 at 3:54 PM
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Leading international travel and lifestyle brand, TUMI, has unveiled its 19 Degree Aluminum Briefcase which is featured in Sony Pictures’ upcoming original action thriller Bullet Train.

The film stars Brad Pitt as Ladybug, an unlucky assassin determined to do his job peacefully after one too many gigs gone off the rails. Fate, however, may have other plans, as Ladybug’s latest mission puts him on a collision course with lethal adversaries from around the globe—all with connected, yet conflicting, objectives—centering around the TUMI 19 Degree Aluminum Briefcase on the world’s fastest train. The end of the line is just the beginning in this non-stop thrill-ride through modern-day Japan from David Leitch, the director of Deadpool 2.

Leading up to the film’s theatrical release in North America on August 5th, TUMI will be activating an integrated marketing program that includes a global red-carpet premiere and a variety of digital and in-store promotional activities.

“There was only one luggage brand who had enough style to fit in with the film’s all-star cast as well as the durability that could go head to head with an ensemble of assassins on one of the world’s fastest trains and that was TUMI, which perfectly fits in with this edgy, action-packed film,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment.

19 Degree Aluminum Briefcase

Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and durability top of mind. This limited-edition briefcase features a “Bullet Train” patch card pocket with the “Bullet Train” logo in addition to a branded luggage tag. Through the TUMI “Bullet Train” collaboration, only 150 limited-edition briefcases will be available starting July 20th worldwide across select TUMI stores and TUMI.COM. Please check your local TUMI website for pricing. For those unable to get one of these limited TUMI collector’s items, they can visit TUMI.COM to shop the full TUMI 19 Degree Aluminum collection, which is highly durable, and boasts a modern silhouette with fluid-looking, strategically contoured angles.

“TUMI is synonymous with quality, durability, toughness and is always looking to the future for inspiration. As the screen writers and director started laying out what the environment would look like in the film, TUMI was at the top of their list. They looked to TUMI for a hero case that has the aesthetics and durability to be able to surpass the battles that ensue throughout this epic journey,” said TUMI Creative Director, Victor Sanz.

For those unable to get one of these TUMI collector’s items, the full 19 Degree Aluminum product line with an assortment of beautifully sculpted travel cases is also available.

19 DEGREE ALUMINUM

Since its launch, TUMI’s 19 Degree Aluminum collection has become a travel staple for every style enthusiast on the go. A combination of luxury and innovation, this collection is the pinnacle of travel gear. Created for those for whom travel is more than a utilitarian experience, the collection emotionally connects travelers to their own unique journeys. Super durable with fluid, beautifully contoured angles, TUMI’s iconic collection comes the Continental Carry-On and International Carry-On, as well as a range of check-in sizes, including the Short Trip Packing Case, Extended Trip Packing Case, Worldwide Trip Packing Case and Rolling Trunk. The premium collection features a reinforced framecase design with two snap closures for carry-on bags and three snap closures for check-in bags, and die-cast corner caps for additional protection. Integrated low-profile TSA locks, TUMI Tracer® and the retractable molded top and side carry handles wrapped with leather detailing add functionality without taking away from the sleek look. The four dual-spinning recessed wheels are engineered to offer effortless maneuverability. The interior is expertly appointed with the finest aesthetic and organizational features. 19 Degree Aluminum comes in Silver, Matte Black, Texture Blush and Texture Silver finishes. This season, TUMI also introduces a new ombre colorway that is both contemporary and classic in Truffle/Saffron.

19 Degree Aluminum International Carry-On in Truffle/Saffron

19 Degree Aluminum Extended Trip Packing Case in Texture Blush

19 Degree Aluminum International Carry-On in Texture Silver

19 DEGREE

Sleek and stylish, 19 Degree features a sustainable collection of polycarbonate travel cases made with recycled materials. In this forward-looking collection, each travel piece is expandable for maximum functionality and is masterfully wrapped in a special film purposefully employed to reflect light as the bag moves. The shell and lining of each case is made with recycled materials marking TUMI’s commitment to reexamining its innovations to help better every journey – and the planet. 19 Degree comes in a full range of carry-on and check in sizes.

Each 19 Degree case is built to last and offers innovative features such as a smooth and quiet wheel system and built-in USB ports for the Carry-On sizes amongst other features made to perfect the Global Citizen’s journey.

19 Degree International Expandable 4 Wheeled Carry-On in Beetroot

19 Degree International Expandable 4 Wheeled Carry-On in Midnight Black

19 Degree Short Trip Expandable Packing Case in Navy

19 Degree Extended Trip Expandable 4 Wheeled Packing Case in Beetroot

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