Yatra Online Limited, one of India’s leading travel companies, has launched an exciting campaign called “Jab Yatra hai toh kaahe ka dar, BindaasPlanKar,” that provides travelers with a hassle-free experience. With this campaign, customers can plan their trips without worrying about anything else. Yatra.com’s campaign centers around their cancellation protection feature, which safeguards travelers from unexpected issues & worries, giving them a relaxed & smooth journey despite potential uncertainties or unconfirmed plans.
The cancellation protection feature is an insurance policy offered by Liberty General Insurance Ltd to customers who book their flight tickets through Yatra’s website, mobile site, or mobile app. The campaign includes three digital video commercials featuring popular faces of the Delhi Capitals cricket team, which highlight the concerns that travelers have when booking their travel plans in advance and how the cancellation protection feature addresses those concerns.
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Dhruv Shringi, CEO of Yatra Online Limited, stated that they understand that travelers want to explore the world, but unexpected situations can lead to cancellations. With the cancellation protection feature and the #bindassplankar campaign, Yatra.com aims to provide a safety net for its customers, ensuring that they can travel with confidence. The campaign reflects Yatra’s commitment to offering a care-free experience to its consumers and introduces a flexible, comfortable, and cost-effective feature for their travel planning.
The #bindassplankar campaign could be a game-changer for the travel industry, as it provides customers with a unique and valuable feature that could differentiate Yatra.com from its competitors. By addressing the concerns that travelers have when booking their travel plans in advance, Yatra.com can establish a strong relationship with its customers and offer them peace of mind.
To summarise, Yatra Online Limited’s recent marketing initiative “Jab Yatra hai toh kaahe ka dar, BindaasPlanKar” focuses on their cancellation protection feature offered on Yatra.com. This ensures a hassle-free journey for customers & enables them to plan trips without any worries. Yatra.com puts a huge emphasis on providing its customers with a secure and dependable user experience, striving to differentiate itself from other players in the travel industry through fostering strong relationships with its customers. This is achieved by actively listening and responding to their concerns promptly.