Introduction
Titan Eye+’s new advertising campaign, called Acha Hua, is made up of five different 10-second films. The Ogilvy-designed campaign plays off the proverb “whatever happens, happens for good,” by portraying the uncomfortable experience of breaking a pair of glasses as a chance to get the clearest vision. The objectives, concept, and impact of the advertising campaign, as well as other aspects, will all be covered in this article.
Goals for the Campaign
The main goal of the advertising campaign is to show what a great deal Titan Eye+ is by using five different short films. Titan Company Ltd.’s Marketing Head for the EyeCare Division, Mr. Maneesh Krishnamurthy, says that the company wants to show off its new lens technology and low-cost services and goods. Every time a spectacle breaks, Titan Eye+ wants to be at the forefront of people’s minds because it presents a chance for them to switch to Titan Eye+.
The Idea Behind the Campaign
The campaign’s idea is based on the notion that breaking or losing eyeglasses can present an opportunity to obtain the proper prescription and remedy from a reputable brand that is concerned about your eye health. Through its five different value proposition stories, which include free replacement, fashionable frames starting at INR 699, UV protection lenses for children, progressive lenses starting at INR 1799, and its best-in-class 7 in 1 lens called Clear Sight, the campaign highlights the value that Titan Eye+ offers. While it may be annoying when your glasses break, the campaign wants to emphasize that it is also an opportunity for improvement and modernization.
The Movies
There are five different films in the campaign. Each one shows a different benefit of what Titan Eye+ has to offer. In the first movie, when the main character breaks his glasses while playing cricket. He gets information from his friend that it can be replaced. At Titan Eye+ for free. This highlights Titan Eye+’s free replacement offer. A young man drops his glasses in the second movie, only to receive praise from a passerby. For his fashionable frames, which start at INR 699. In the third movie, a child drops his glasses. Titan Eye+ reassured his mother by focusing on UV protection lenses for children, indicating that they have his back.
In the fourth movie, where the main character breaks his glasses while reading. They highlighted the progressive lens, which starts at INR 1799. His wife then informs him that he can now purchase the progressive lens at Titan Eye+. The protagonist of the final movie drops his glasses while playing with his dog. Only to learn from his optometrist that he can now experience unmatched vision with ClearSight, Titan Eye+’s best-in-class 7-in-1 lens.
The Campaign’s Effect
Titan Eye+ hopes that the “Accha Hua” ad campaign will cement its reputation. As the “Expert Who Cares” in its field and bring in new customers. Customers who have felt the frustration of losing or breaking their glasses. Who are looking for a dependable company that can provide a solution are likely to connect with the campaign. The campaign’s humorous twist is likely to increase its reach and impact by making it memorable and shareable.
Also Read: The Tug Of War Between Indian Culture & Western Influence: Navigating The Past, Present, & Future
The five-film “Acha Hua” advertising campaign from Titan Eye+ is a witty and humorous interpretation. Of the proverb “whatever happens, happens for good.” The advertising emphasises Titan Eye+’s outstanding value proposition as well as its dedication to innovation and client satisfaction. The advertising campaign is anticipated to strengthen Titan Eye+’s reputation as a reliable brand. In the eyewear sector and draw in new clients who are looking for a company that is concerned with their eye health.
