In a move that has caught the attention of the Asia Pacific’s affluent dating community, Tinder has unveiled its most prestigious subscription tier, “Tinder Select.” Here’s what you need to know:
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- Exclusive Access: Tinder Select, priced at a staggering $500 monthly or $6,000 annually, offers subscribers exclusive search and matching features. However, it’s not open to everyone. Currently, the tier is available to a select group, comprising less than one percent of its “extremely active” user base.
- Rolling Applications: While the exclusivity of Tinder Select might raise eyebrows, the company has plans to gradually open applications for this tier. The exact timeline remains under wraps, but the anticipation is palpable.
- A Hint from the Past: This isn’t Tinder’s first hint at exclusivity. Rumors of such a premium offering have been circulating since 2019.
- Financial Implications: Match Group, Tinder’s parent company, has been in the spotlight recently with its Q2 2023 report. The app generated a commendable $475 million, marking a six percent growth year over year. However, there’s a slight concern as the number of paid subscribers dipped by four percent, settling at 10.5 million. Gary Swidler, Match Group’s President, expressed optimism at a recent Citi conference, believing that Tinder Select could positively influence the company’s revenue stream.
- Not Their First Rodeo: Match Group is no stranger to the world of exclusive dating. In 2022, they acquired “The League,” another app catering to the elite dating segment. With Tinder Select, they aim to bring a touch of luxury to their flagship app.
- Other Options: For those who find Tinder Select’s price tag a bit steep or don’t make the cut, Tinder offers other subscription models. Tiers like Plus, Gold, and Platinum come with monthly fees of $20, $30, and $40, respectively, each boasting its unique features. For instance, Platinum members enjoy the privilege of messaging potential matches even before a mutual match occurs.
- The Big Question: With these premium offerings, one wonders if the chances of finding a partner increase. But for those not willing to invest, Tinder and most of its competitors still offer free membership tiers. So, even if you’re not shelling out $500, you can still experience the highs and lows of the dating world.
In the ever-evolving landscape of digital dating in the Asia Pacific, Tinder’s move is a testament to the region’s growing appetite for exclusive experiences. Only time will tell if this gamble pays off for Match Group.