SINGAPORE, December 11, 2023 – Tinder’s much-anticipated Year in Swipe report is back, offering an insightful glimpse into the State of the Date in 2023. This year’s trends, terms, and tunes reflect how singles navigated the dating scene, focusing on creating memorable experiences rather than defining relationship trajectories.
2023 saw a shift in dating dynamics, with singles adopting a more positive, optimistic approach. The concept of “main character energy” gained traction, encouraging daters to prioritize personal growth and experiences over the traditional rush towards a “happily ever after.” This change in perspective led to a more relaxed, explorative approach to dating, emphasizing self-discovery and connection-building without the pressure of immediate commitment.
In Singapore, specific interests stood out on Tinder profiles, painting a picture of what catches the eye in the local dating scene. Festivals, Boba Tea, Korean Dramas, Self-Care, and Concerts emerged as the most attractive interests. Music also played a significant role in shaping dating preferences, with SZA’s “Kill Bill” topping the list as the most popular Spotify anthem among Gen Z users in Singapore. When it came to dream destinations, Singaporean Tinder users showed a penchant for travel, with Kuala Lumpur, Bangkok, Seoul, Tokyo, and Ho Chi Minh City ranking as the top passport destinations.
For a comprehensive understanding of the top dating trends on Tinder in 2023, both globally and in Singapore, the full release and accompanying images provide a deeper dive.
The Year in Swipe 2023 report also features an engaging microsite, showcasing trends from various countries. It includes a fun Dating Style Quiz, inviting readers to discover their dating personas.
In addition to the global and Singapore-specific insights, Tinder is also prepared to share data and insights from across the SEA/APAC region. This broader perspective offers a unique look at how dating trends vary across different cultures and geographies.
For those interested in exploring these regional dating insights or taking the Dating Style Quiz, further information is available upon request. Tinder’s Year in Swipe 2023 not only reflects the evolving nature of dating but also highlights the diverse ways in which people are seeking connection in today’s world.