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Three Innovation Lessons From Category Disruptors

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Three years ago, Co-operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works.

Three Innovation Lessons From Category Disruptors

They decided to mess with the concept of time. For almost all of the modern times, insurance has typically been purchased on annual cycles. You purchase coverage for the year ahead not knowing what could happen to your car, your home, or your business. Hopefully, you won’t need […]

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