The rise of TikTok as a social media platform has led to a revolution in the world of fashion, according to an article on Refinery29. The app’s algorithm makes it easy for users to find and watch videos featuring their favorite brands, trends, and styles, with many creators finding that posting about viral clothing or fashion brands leads to a significant increase in viewership.
One of the most significant aspects of TikTok’s influence on fashion is its ability to democratize the industry. As the platform continues to grow in popularity, everyday people are able to become part of the conversation around fashion, with millions of users posting videos of themselves wearing the latest styles and linking to the brands they love. This has created a new era of viral fashion marketing, with brands like Cult Gaia able to reach a wider audience than ever before.
TikTok’s rise in popularity can be attributed in part to the coronavirus pandemic, which forced many people to spend more time at home and online. As a result, people turned to social media for fashion advice and inspiration, with TikTok becoming one of the most popular platforms for fashion content.
Fashion psychologist Dr. Dawnn Karen explains that TikTok was the perfect place to marry a newfound individualism with our need for validation and community through clothing. “The continuous scroll of TikTok also creates this FOMO, you keep seeing the same thing over and over again, offering a reinforcement that you need to buy that dress. All of these people feel normal, like you can trust them,” Dr. Karen explains.
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Traditional influencers still play a significant role in the world of fashion, with creators like Emma Chamberlain and the D’Amelio sisters continuing to influence trends and shape the conversation around style. Brands like Cult Gaia have also found success working with influencers to promote their products, with collaborations leading to viral moments that help to drive sales and boost brand awareness.
Overall, TikTok’s influence on fashion is a testament to the power of social media in shaping our cultural conversation. As more people turn to online platforms for inspiration and advice, brands and influencers will continue to play a vital role in shaping the way we think about style and fashion. Whether you’re a casual observer or a serious fashionista, TikTok offers a new way to engage with the industry and find inspiration for your next look.