Sonam A Kapoor is now the brand ambassador of Moms Co., a personal care D2C brand for its skincare and babycare range. Kapoor will be featured in a TV campaign that the company is releasing. She will talk about how the products are natural.
“The brand was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using their products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.” Sonam talked about her association as a brand ambassador with The Moms Co.
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Malika Sadani, founder and CEO of Moms Co., said, “Over the past five years, we have become a go-to brand for safe products. We have found the perfect partner in Sonam A Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable.”
In October 2021, South Asia’s largest beauty & personal care conglomerate and beauty brand, The Good Glamm group, acquired the Moms Co. The acquisition was one of the largest depository transfer check transactions to have taken place in India.