Samsung has recently launched the Bespoke AI Jet Ultra in the Southeast Asia market. Equipped with an AI feature, a filtration system boasting a 99.999% filtration efficiency,[1] and an All-in-One Clean Station that takes care of cleaning from start to finish, this model offers diverse functionalities.
Among its many descriptors, the most important one is undoubtedly this — Samsung’s most powerful cordless stick vacuum cleaner.[2] The Bespoke AI Jet Ultra, capable of delivering up to 400W2 of suction power, is revolutionizing the cleaning experience for consumers in their daily lives.
What really makes it all happen is a process you can’t see: Air moving through the vacuum’s complex internal system, carrying everything from fine dust to stubborn debris. This invisible air path determines how strong, stable, and effective a vacuum’s suction truly is.
Samsung spent six years refining that journey. Every twist and turn, from intake to motor, was reengineered to allow air to move without interruption.
Bespoke AI Jet Ultra Campaign Film | Samsung
The multi-cyclone system: Your personal spin expert
When air enters the vacuum, it’s burdened with everything from pet hair to large and fine dust[3] particles. It shoots through a long internal air path and encounters the multi-cyclone system.
Here, air spins at incredible speed. The significant centrifugal force made by the rotation flings dust outward, separating particles so that clean air can continue forward. It’s efficient, but intense.
In actual fact, the resistance created by this spinning can slow down airflow and weaken suction. To address this, Samsung introduced a multi-cyclone structure with 12 cyclones and 33 air inlets. With more entry points and evenly distributed pathways, the airflow stays balanced and powerful, facing less resistance. This allows air to separate dust efficiently while still flowing smoothly.
The motor: Through the eye of the storm
After passing through the multi-cyclone system, the air reaches the motor. And here, it spins again at up to 148,000 revolutions per minute.
Inside the motor, air flows through a component called the impeller, which rotates at high speed and then passes through the motor. The impeller — a component resembling the blades of a jet engine — makes air travel from the center outwards to create ‘a vacuum.’
If air that was moving outwards takes a wrong path and enters the vacuum, it disrupts the vacuum state, making it difficult to maintain suction power. This is why it is crucial to maintain an effective air path surrounding these blades to ensure air can find its way smoothly.
To enhance this, Samsung upgraded the diffuser structure inside the motor from one-row to two-rows,[4] giving air more exit routes to maintain vacuum pressure and suction consistency. By clearing the path for air to escape more easily, suction stays stronger.
The Real-Life Impact of 400W Suction Power
What practical difference does the 400W suction power actually make in real life? Recently, Samsung released a video showcasing experiments conducted in various environments to demonstrate the strength of the suction power.
When a ball is placed on one side of a tube and the vacuum is operated in Max mode from the other side, the ball slowly rolls forward but eventually stops midway. However, in Jet mode, the ball rolls so quickly that it sticks to the vacuum inlet.
Additionally, when air is sucked through a tube connected to a water tank in Max mode, the water rises only halfway. In Jet mode, it fills at such a rapid speed that it overflows the tank. With up to 400W suction power, Max mode is sufficient for daily use, but the increased suction power of Jet mode is clearly noticeable.
Driven by the details
From the shape of a cyclone to the structure of a diffuser blade, every element of the Bespoke AI Jet Ultra was optimized with one goal: let air do its job without obstruction. With this device, Samsung didn’t just create a vacuum. It added details to the path air takes, and in doing so, pushed suction performance to a whole new level.
[1] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.
[2] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
[3] Refers to dust particles in the size range of 0.5 to 4.2µm.
[4] Compared to previous Samsung Bespoke Jet series
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