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Marketing In Asia > Blog > Marketing > Opinion > The Coronation Of King Charles III: A Regal Celebration Or A Reminder Of A Painful Past?
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The Coronation Of King Charles III: A Regal Celebration Or A Reminder Of A Painful Past?

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Last updated: 2023/05/05 at 8:50 PM
Dr. Surbhi Sharma
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The Coronation Of King Charles III: A Regal Celebration Or A Reminder Of A Painful Past?
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As the United Kingdom prepares for the coronation of King Charles III, the world watches with a mix of fascination and criticism. While the event promises to be a spectacle with elaborate ceremonies and age-old traditions, it also sparks conversations about the relevance of the British monarchy and the scars of colonialism that still linger in the hearts of many.

The official invitation for the Coronation of The King and The Queen Consort has been revealed.

Designed by Andrew Jamieson, the invitation features the Green Man, an ancient figure from British folklore, symbolic of spring and rebirth, to celebrate the new reign.

1/7 pic.twitter.com/MpajIk0SQw

— The Royal Family (@RoyalFamily) April 5, 2023

Crown Jewels and Regalia: Symbols of Power or Extravagance?

Image source: abc.net.au

The coronation will showcase a remarkable collection of royal regalia, including the Imperial State Crown and St Edward’s Crown, both laden with diamonds and other precious stones. Camilla, now Queen Consort, will don the Queen Mary Crown for the first time since the 18th century, while the Sovereign Sceptres and the Ampulla and Coronation Spoon will also make an appearance during the ceremony.

The #Coronation Spoon is believed to date from the 12th century, & was probably made for Henry II. It is the oldest object in the Royal Collection still in use. #RoyalCollectionSeasonhttps://t.co/P6q2KniIVU pic.twitter.com/EabW0nyt2S

— Royal Collection Trust (@RCT) January 14, 2018

While these symbols of power and wealth are undeniably awe-inspiring, they also raise questions about the monarchy’s extravagance and the controversial origins of some of the jewels.

A Nation Celebrates: Festivities or Frivolity?

Image source: LA Times

From knitted postbox warmers to life-sized chocolate busts of Charles, the nation has found creative ways to celebrate the coronation. Legoland Windsor has constructed a miniature coronation scene, and Madame Tussauds has unveiled a wax figure of Queen Camilla. Companies like Heinz and Uber have also joined the festivities, launching “Kingchup” and offering horse-drawn carriage rides, respectively.

These celebrations may seem lighthearted and engaging, but they also highlight the commercialisation of the monarchy and the potential trivialisation of a historic event.

Sustainability and Fashion: A Step in the Right Direction?

King Charles III’s commitment to sustainability is evident in his decision to reuse historic coronation vestments, including the gold silk robes and Imperial Mantle worn by his late mother, Queen Elizabeth II. This choice reflects a growing awareness of the environmental impact of fashion and the importance of preserving history.

In recent years, the impact of the fashion industry on the environment has come under the spotlight. The coronation of King Charles III presents an opportunity to discuss the role of sustainability in fashion, particularly given the King’s commitment to eco-friendly practices.

In a nod to sustainability, King Charles III has chosen to reuse historic coronation vestments, including gold silk robes and the golden Imperial Mantle worn by his late mother, Queen Elizabeth II, during her 1953 coronation. The King will also wear the belt and glove worn by his grandfather, King George VI, during his coronation in 1937. This decision to reuse historic garments highlights the importance of sustainable practices within the fashion industry.

The fashion industry is known for its environmental impact, with the production of textiles contributing significantly to pollution, waste, and the depletion of natural resources. Fast fashion, in particular, has been criticized for promoting a throwaway culture and contributing to the growing problem of textile waste.

By reusing historic garments, King Charles III sends a strong message about the importance of reducing the environmental impact of the fashion industry. Reusing clothing not only minimises waste but also reduces the demand for new materials, thereby decreasing the overall environmental footprint of the industry.

The coronation also showcases the work of sustainable designers, with Queen Camilla’s outfit for the ceremony designed by West Bengal-based fashion designer Priyanka Mallick. Mallick, who also designed a brooch for the King, is known for her commitment to eco-friendly practices in the fashion industry.

The choice of a designer with a focus on sustainability highlights the importance of supporting those who promote responsible practices within the industry. By collaborating with sustainable designers, the royal family can use their influence to encourage a shift towards more environmentally friendly fashion.

View this post on Instagram

A post shared by Priyanka Mallick (@mallickpriyanka962)

The coronation of King Charles III serves as a platform to promote sustainable fashion and emphasize its importance in reducing the environmental impact of the industry. By reusing historic garments and working with designers who prioritize eco-friendly practices, the royal family is taking a step in the right direction.

However, the promotion of sustainability in fashion should not end with the coronation. The royal family, designers, and consumers all have a role to play in creating a more sustainable future for the industry. By continuing to support and advocate for responsible practices, the fashion world can move towards a future that is not only stylish but also environmentally conscious.

The Commonwealth: A Time for Reflection or Reconciliation?

Image source: AP news

As soldiers from various countries, including former British colonies, participate in the coronation, many in the Commonwealth see the event as an opportunity to reflect on oppression and colonialism’s bloody past. Countries like India and Kenya have moved on from their colonial history and show little interest in the coronation. Yet, British culture continues to influence young people in countries like Uganda, especially in the realm of sports.

Image source: AP news

Campaigners from 12 Commonwealth countries have written to the monarch, urging him to apologise for the legacies of British colonialism. Will this coronation provide an opportunity for healing and reconciliation, or will it further deepen the divide between the monarchy and the Commonwealth?

Wales and Scotland: A Monarchy in Peril?

The upcoming coronation of King Charles III raises important questions about the future of the monarchy in Wales and Scotland. With separatist movements gaining traction and sentiments of alienation amplified by Brexit, the monarchy’s role in these regions has come under scrutiny.

In recent years, the Welsh independence movement has grown, with an increasing number of people advocating for greater autonomy from the United Kingdom. The monarchy’s role in Wales is a contentious issue, as some view it as a symbol of English dominance and a reminder of historical oppression.

While support for the monarchy remains relatively high in Wales, the death of Queen Elizabeth II and the coronation of King Charles III may alter public opinion. The longevity and stability provided by the Queen’s reign played a significant role in maintaining support for the monarchy. With a new monarch on the throne and changing political landscapes, the future of the monarchy in Wales remains uncertain.

In Scotland, the question of independence has dominated political discourse for years. The push for Scottish independence is fueled, in part, by a desire for self-determination and disillusionment with the British political system, including the monarchy. The coronation of King Charles III may reignite debates about the relevance and necessity of the monarchy in an independent Scotland.

The Scottish National Party (SNP) has consistently advocated for an independent Scotland, with the monarchy’s role in the country being a point of contention. While the SNP has previously stated that an independent Scotland would retain the British monarch as the head of state, public opinion is divided. Some argue that a truly independent Scotland should sever all ties with the monarchy, while others believe that maintaining a connection to the monarchy could provide stability and continuity.

Despite the ongoing discussions about the monarchy’s future in Wales and Scotland, political leaders from both regions, including those who support independence, have announced their intention to attend the coronation. Sinn Fein’s Michelle O’Neill, a key figure in Northern Ireland’s nationalist movement, will also attend, marking a significant moment given the group’s history with the monarchy.

Also read: Breaking The Mold: Why The British Education System Needs To Change

The coronation of King Charles III presents an opportunity for the monarchy to engage with the people of Wales and Scotland and address their concerns. By demonstrating a commitment to understanding regional issues and working towards positive change, the monarchy may be able to rebuild trust and foster a sense of unity.

However, the event also serves as a reminder of the deep-seated divisions within the United Kingdom, with separatist movements in both Wales and Scotland challenging the very foundations of the union. As the world watches the coronation of a new British monarch, it is imperative that the conversations surrounding the future of the monarchy in these regions continue, and that the voices of those who feel marginalised are heard and acknowledged.

The coronation of King Charles III presents a unique opportunity to engage in conversations about the monarchy’s relevance, the impact of colonialism, and the path forward for the United Kingdom and the Commonwealth. Will this event serve as a catalyst for change, or will it reinforce existing divisions and disparities?

The Role of the Monarchy: Tradition or Anachronism?

In an age where democratic values and equality are increasingly important, the very existence of a hereditary monarchy may seem out of touch with modern society. The coronation of King Charles III brings this issue to the forefront, as people around the world question the relevance and purpose of a monarchy in the 21st century.

While the British monarchy has evolved over time, adopting a more symbolic and ceremonial role, critics argue that its continuation perpetuates outdated notions of privilege and social hierarchy. Conversely, supporters of the monarchy emphasise the stability and continuity it provides, as well as the cultural and historical significance it represents.

A Coronation for the Ages?

The coronation of King Charles III is a momentous event, steeped in tradition and ceremony. However, it also serves as a reminder of the complex and often controversial history of the British monarchy, both domestically and within the Commonwealth. As the world watches this regal celebration, it is crucial to engage in critical discussions about the monarchy’s relevance, the legacies of colonialism, and the potential for change and reconciliation.

Ultimately, the future of the British monarchy and its relationship with the Commonwealth will depend on the willingness of all parties to engage in open and honest dialogue. The coronation of King Charles III presents a unique opportunity to reflect on the past, assess the present, and envision a more equitable and inclusive future for all.

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TAGGED: British monarchy, Coronation, Imperial State Crown, Imperial State Crown and St Edward's Crown, King Charles III, marketing, news, Priyanka Mallick, Queen Camilla, Queen Elizabeth II, United Kingdom

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    Surbhi Sharma May 5, 2023 May 5, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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