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Marketing In Asia > Blog > Business > News > Tata Play Binge Expands with DistroTV, Adds Over 200 Streaming Channels
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Tata Play Binge Expands with DistroTV, Adds Over 200 Streaming Channels

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Last updated: 2024/04/09 at 8:36 PM
Gaurav Mishra
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Tata Play Binge has expanded its streaming portfolio by adding DistroTV, its thirty-first OTT platform. DistroTV is an independent, ad-supported streaming TV platform that offers more than 200 live and linear channels, encompassing a wide range of genres including entertainment, lifestyle, sports, news, business, documentaries, and international content.

The addition of DistroTV is set to enhance the viewing experience for Tata Play’s subscribers by providing more diverse entertainment and news options. DistroTV boasts a multicultural collection of over 200 premium streaming channels, offering viewers a mix of news, lifestyle, entertainment, fashion, and sports content, along with specialized channels such as Court Sports Network and Billiards TV, TED, Goalcast, Gusto TV, GQ, and Bon Appetit.

The platform also caters to fans of Indian content with popular genres like Bollywood, music, food, business, devotional, and news available through channels such as Shemaroo Network, YRF Music, 9XM, Mastii, News 18 Channels, ABP Network, and TV9 Network.

Pallavi Puri, Chief Commercial and Content Officer at Tata Play, expressed enthusiasm about the partnership: “We are thrilled to embark on this content partnership journey with DistroTV. Now with just 1 Tata Play Binge subscription, our customers can access DistroTV’s impressive and diverse range of 200+ Indian and International channels and over 30 OTT apps, across languages and genres, across smartphones, CTVs, and online.”

Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, also commented on the collaboration: “We are delighted to partner with Tata Play Binge, a renowned name in India’s digital entertainment landscape. This partnership is a significant milestone in our journey to expand our global presence. Bringing our array of free, live streaming channels to Tata Play’s platform is a step forward in our mission to deliver diverse and dynamic content to audiences worldwide.”

Vikas Khanchandani, APAC Head at DistroScale, noted: “Our collaboration with Tata Play Binge represents a strategic alignment of our vision to democratize content and make it universally accessible. We are thrilled to bring DistroTV’s rich and varied content to Tata Play Binge’s audience, furthering our commitment to delivering exceptional viewing experiences across India.”

DistroTV joins an extensive lineup of OTT platforms on Tata Play Binge, including Disney+ Hotstar, Apple TV+, and others, all accessible through a single subscription and user interface. Additionally, Netflix and Amazon Prime Video are available as combo packs or add-ons for Tata Play DTH and Binge subscribers, respectively. Viewers can access all thirty apps on large-screen devices such as LG, Samsung, and Android smart TVs, the Tata Play Binge+ Android set-top box, and the Tata Play edition of the Amazon FireTV Stick.

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    Gaurav Mishra April 9, 2024 April 9, 2024
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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