New research finds generative AI is rapidly becoming a gatekeeper to consumer choice; why brands need to adapt now
A new study from research and insight specialists, The Navigators, reveals that generative AI (gen…
Broadcast is no longer enough.” The era of only buying massive reach is over. We Are Social unveils the 2026 Playbook, announcing the ‘Intimacy Economy’ powered by the Cultural Power Loop
We Are Social Thailand highlighted an essential shift in how brands engage…
Beyond the screen: Parents in Singapore turn to Pinterest to plan experience-rich March school holidays
As the March school holidays approach, parents across Singapore are planning ahead not just…
To celebrate International Women’s Day 2026, our campaign takes a “2016 vs. 2026” approach, leveraging the popular “then vs. now” trend on social media
We shine a spotlight on a decade of transformative change, tracing both…
Artists whose lives were saved by donors unite for the “Unlikely Version” in M+C Saatchi campaign for Lifeblood
Australian Red Cross Lifeblood has unveiled a new fully integrated national campaign,…
Tune Talk Achieves ASEAN‑First Cloud‑Native Core Deployment, Accelerating Subscriber Growth
Tune Talk, Malaysia’s fully cloud‑native Mobile Network Operator (MNO), announced at Mobile…
Exclusive Interview: Julie Nestor, EVP Marketing & Communications, Asia Pacific, Mastercard, in Conversation with Komal Dhir, Director of Marketing in Asia
Inclusion Matters builds directly on Mastercard’s belief that inclusion needs to be intentionally designed into businesses…
Mintegral and Insightrackr Reveal 2026 Non-Gaming App Trends: Highlighting AI Adoption, Short-Form Drama Video Growth, and ROI-Driven Advertising
Mintegral, a leading global programmatic advertising platform, today announced the release of…
Pinoy traditions drive sari-sari store sales surge during Chinese New Year – Packworks
As Chinese New Year approaches, Filipinos are turning cultural traditions and ‘suwerte’ (luck) into…
Why Your Creative is the New Targeting Strategy
For years, the marketing process followed a set path: you set the…
Mastercard Turns Fraud Education into Shareable Storytelling with Sticky Monster Lab
Most people don’t think about fraud until it affects them. It’s invisible,…
CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines
CleverTap, the all-in-one customer engagement platform, today announced that they have been…
Criteo Closes 2025 with Momentum in Agentic Commerce Strategy
Criteo (NASDAQ: CRTO) reported Q4 and full-year 2025 earnings today, marking a year of solid execution…
Cisco Launches Breakthrough Innovations for the AI Era
Cisco today announced another leap forward in the delivery of the critical…
VML Malaysia and Lotus’s Launch World’s First Campaign Rewarding Shopping Cart Returns
VML Malaysia has launched a new behaviour-changing campaign for Lotus’s that tackles…