Synergy Market Research + Strategic Consultancy Inc. has marked another milestone in digital research and insighting as it has secured a strategic partnership with international research and data analytics company, YouGov Plc.
YouGov has 41 offices across 25 countries, with an active, highly-participative and proprietary panel that has more than 9.6 million members globally. YouGov’s mission is to provide a continuous stream of information on what the world thinks, so that governments and private organizations can make decisions on how to better serve the communities that sustain them. As such, YouGov is one of the most quoted research companies globally. And because YouGov’s reputation matters, industry analysts and media outlets trust and use YouGov data. More than 4,000 companies globally have since put their trust in YouGov.
With this newly-sealed affiliation with the London-headquartered company, Synergy can now have seamless access to YouGov’s consumer data referred to as the YouGov Cube – a vast and robust dataset comprised of millions of global consumer panel members who provide their ‘voice’ on hundreds of thousands of questions (variables) collected, interconnected over time, up to over a decade in some markets.
With its flagship products and technology platform, plus a wide range of data analytics capabilities, it is a powerful arsenal of tools for marketing and business leaders to address brand health and business questions, activation needs, product innovation opportunities & testing, crisis understanding and mitigation, media planning, profiling, segmentation and other in depth analysis across PH categories and various other markets. All accessed through easy-to-use analytics platforms for both point-in-time and trended survey data, which employs drag-and-drop simplicity and intuitiveness that can be learned in just a short time.
This is part of the continuing efforts of Synergy, a Filipino-owned management consulting-research & analytics company, to strengthen the provision of evidence-based strategies to its clients. This is also consistent with Synergy’s mission to elevate consumer insighting to help companies better understand their customers in order to solve real world problems or customer pain points. This is especially relevant during this pandemic situation.
“We are honored and delighted to be chosen as the preferred partner of YouGov in the Philippines. This will strengthen our consumer insighting capabilities and provision of strategic inputs for our clients” says Germaine A. Reyes, CEO & President of Synergy. “Have extensively worked on cubes before but they’re not as connected over as many variables across many categories and over time as that of the YouGov Cube. Given the testimonials have seen amongst YouGov’s current clients, we are confident that business and brand people’s questions, problem-resolution or activation needs can be addressed through the YouGov Cube.”
The tie-up with Synergy is part of YouGov’s ongoing efforts to broaden its global partnership program, having previously formed strategic alliances in other countries across Europe, the Americas and the Asia Pacific region. The partnership program allows YouGov to develop its presence in the Philippine market and expedites its growth in the region.
Sundip Chahal, Chief Operating Officer of YouGov, comments on the partnership, “We are constantly looking to expand our global footprint, and are thrilled at this opportunity to continue to build on the robust features of our core products and services while developing new solutions in a variety of markets, sectors and research areas globally. We are looking forward to working with Synergy in the Philippines.”
