In the heart of Singapore, as Taylor Swift’s legion of fans eagerly anticipates her series of sold-out shows, the Changi Airport Group (CAG) is set to roll out the red carpet for Swifties with a captivating event dubbed beJEWELed. This sing-along extravaganza, poised to unfold under the canopy of stars at the Shiseido Forest Valley within Jewel Changi Airport on March 1, 2024, promises an evening where fans can harmonize to the anthems of their idol, adorned with exclusive friendship bracelets, amidst an atmosphere brimming with joy and the melodies they adore.
The sing-along, anticipated to be the largest gathering of Swifties in Singapore to date, will see local singer and fervent Swiftie Joie Tan, along with the band 53A, taking the lead in this musical homage. The event’s commencement will be marked by performances from MADDspace, a local performing arts studio, with Mediacorp’s Joakim Gomez serving as the evening’s host. Set to start at 7.30 pm, the event will envelop attendees in up to two hours of Swift’s chart-topping tracks, including “Love Story,” “You Belong with Me,” “Blank Space,” and, fittingly, “Bejeweled.” To immortalize the evening, each attendee will be gifted a limited-edition friendship bracelet by CAG, alongside a pack of beads for crafting their personalized bracelets, underscoring the event’s communal and creative spirit.
Joie Tan’s journey in the music realm began in 2008, with her covers on YouTube capturing hearts with her vocal prowess and earning acclaim. Her unique blend of style and vocal sweetness has garnered nods from international music producers like Avicii and Kygo, cementing her place in the music industry with her debut album in 2018. Similarly, 53A has etched its name in the annals of Singapore’s live music scene, celebrated for its performances at significant national events and for its enduring presence over two decades.
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Kelvin Ng, CAG’s Vice President of Corporate and Marketing Communications, expressed his enthusiasm, stating,“Through her songs, Taylor Swift has been connecting and touching fans all over the world. We wanted to create a chance for fans, both local and from the region, to come together and celebrate Taylor ahead of her Eras Tour in Singapore. With its verdant forest stretching across five storeys and beautiful views from any spot, we think the Shiseido Forest Valley in Jewel would be an enchanted venue for Swifties to mingle, have fun, and make the whole place shimmer.”
In anticipation of this musical feast, CAG has extended an invitation to Swifties via social media to join the celebration and beckon the star to #SeeTheNewForest at Jewel, echoing Swift’s own fascination with a forest at Changi Airport Terminal 3 during her visit 13 years ago.
For those eager to immerse themselves in this unique celebration, securing tickets is a matter of registering interest by February 18, 2024, with tickets allocated on a first-come, first-served basis. This event not only promises an evening of musical delight but also offers Swifties traveling through Singapore between February 15 and March 15, 2024, the chance to indulge in exclusive shopping deals on iShopChangi and enjoy special offers at Jewel Changi Airport.
While this sing-along is an independent homage to Taylor Swift and her musical legacy, it stands as a testament to the power of music in uniting fans across borders and generations, offering a prelude to the Eras Tour that resonates with the communal spirit and shared joy that Swift’s music inspires.
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