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Marketing In Asia > Blog > Business > News > Subway Unveils Fintastic New Seafood Patty Sub
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Subway Unveils Fintastic New Seafood Patty Sub

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Last updated: 2022/07/29 at 6:13 PM
BIA Editorial Team
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Lockdowns and travel restrictions have left Singaporeans feeling crabby. Enter Subway Singapore’s new Seafood Patty; packed with squid, fish, and shrimp, you’ll not only get bang for your buck but its refreshing and delicious flavours will transport you back to your favourite beach vacation. Be sure to get your claws on this quickly as it’s only available for a limited period from 29 September to 17 November 2021.

The launch is part of Subway’s desire to expand its protein options beyond its usual chicken, beef, tuna and eggs choices. Associated with the beach vibes and often seen as a delicacy, fans can expect an initial crunch on the first bite from the golden breaded coating before sampling the soft and mild seafood flavour.

The Seafood Patty underwent a year of in-depth and rigorous research to create its delicate texture and crisp exterior. The patty also went through multiple rounds of internal taste tests and feedback sessions to achieve the perfect blend of fish, shrimp and squid while still being able to enjoy the unique taste of each ingredient.

While fans are free to be creative with how they pair the Seafood Patty, Subway recommends pairing it with lettuce, tomato, cucumber, mixed pepper, onions, sweet corn and Subway’s signature spicy mayo sauce to elevate and best complement the breadcrumb patty. The sub will be available across all Subway restaurants islandwide and on delivery platforms GrabFood, FoodPanda and Deliveroo. Prices are as listed:

  • In Stores: Seafood Patty sub starts from $7.50 for a 6-inch and $12.50 for a footlong
  • Delivery Platform: Seafood Patty sub starts from $8.00 for a 6-inch and $13.00 for a footlong

“Subway has been serving delicious, better-for-you sandwiches for over 50 years. As tuna is one of our more popular sub-options, we saw it as an opportunity to offer other seafood alternatives that can also satisfy our guests’ cravings. We hope our guests can enjoy the latest Seafood Patty sub while they reminisce about their beachside getaways and look forward to being able to travel again,” said Samad Mohd Shariff, Country Director, Subway, South East Asia.

#GetAwaywithSubway – win $100 GrabFood vouchers or Subway branded beach kits

What better way to embrace the beachside than to play dress-up? Subway will be running a beach-inspired outfit-change challenge on TikTok where $100 GrabFood vouchers and exclusive Subway branded beach kits consisting of a set of reusable utensils, picnic mat, beach towel and the cooler bag will be up for grabs.

Available only from 11th to 16th October 2021, individuals can win these goodies by:

  • Participating in the challenge on TikTok by showing off different beach outfits with the “Get Away with Subway” filter and designated song, “Sunny Day”
  • Upload the video on TikTok by using the official hashtag #GetAwaywithSubway
  • Invite their friends to join the challenge

Winners will be contacted via TikTok direct messages at the end of the challenge and will be chosen for their combination of creativity and flair.

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    BIA Editorial Team July 29, 2022 October 3, 2021
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