Singapore, 16 August 2024 – In a powerful response to the alarming rise in cyber scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a comprehensive public education campaign aimed at enhancing cybersecurity awareness across the nation. The initiative comes in the wake of a staggering 46.8% increase in scam cases, with incidents soaring from 31,728 in 2022 to 46,563 in 2023 within Singapore alone.
Empowering Singaporeans Through Education
At the heart of this campaign are the Scam Masterclasses, a series of educational videos designed to expose the common tactics employed by scammers and provide viewers with the tools they need to protect themselves. The Masterclasses vividly depict various scams that have ensnared many victims, showcasing that while everyone is at risk, recognizing the warning signs is crucial to preventing these attacks.
“StarHub is deeply invested in the security and wellbeing of our community,” said Hoo Chuan-Wei, Chief Information Security Officer at StarHub. “Our commitment goes beyond merely safeguarding data; it’s about fortifying the digital landscape to protect every individual. This cybersecurity campaign reflects our dedication to empowering Singaporeans with critical awareness and insights to effectively combat scams and cyber threats. Through this campaign, we hope to play our part in cultivating a more vigilant and resilient digital community.”
A Collaborative Effort Against Evolving Threats
The Masterclass content, crafted with SPF’s extensive knowledge of cybercrime, demonstrates how these threats continue to evolve, incorporating new technologies like voice-changer AI. Featuring an ethical hacker, the series uncovers the typical methods used in impersonation, job, and authority scams. This collaboration underscores the importance of remaining vigilant in the face of ever-changing cyber threats.
Senior Assistant Commissioner of Police Devrajan Bala, Director of the Scam Public Education Office (SPEO) at the Singapore Police Force, emphasized, “All of us must be prepared that scams and cybercrimes will continue to evolve and we may encounter them anytime. We must not let our guard down and always remain vigilant in our fight against them. One simple way is to always Stop and Check if it’s a scam whenever in doubt. The Singapore Police Force will continue to work closely with our partners and stakeholders to educate the public on the various types of scams and cybercrimes to safeguard our community.”
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Bringing Cybersecurity Awareness to All
Starting today, the Scam Masterclasses will be available on multiple platforms, including StarHub’s official website, retail stores, and social media channels like YouTube, Instagram, and Facebook, as well as on StarHub TV channels such as Hub E City, Hub Sports, and AXN. By leveraging these diverse platforms, StarHub and SPF aim to reach as many people as possible, equipping them with the knowledge to identify and counter cyber threats effectively.
Catch the first episode HERE and join the movement to create a Cyber-sharp Singapore by spreading the word.
About StarHub
StarHub is a leading Singaporean company delivering world-class communications, entertainment, and digital services. With an extensive fibre and wireless infrastructure and global partnerships, StarHub offers high-quality mobile and fixed services, premium content, and a wide range of communication solutions to homes, businesses, and government clients. The company is committed to sustainability and has been recognized as the world’s most sustainable wireless telecommunication provider by Corporate Knights Global 100 in 2024. For more information, visit www.starhub.com.
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