In a vibrant celebration of K-Pop’s global resonance, Spotify has unveiled plans to commemorate the anniversary of its flagship K-Pop playlist, ‘K-Pop ON! (온)’. This initiative underscores the streaming giant’s dedication to amplifying the reach of K-Pop, connecting fans worldwide with the genre’s electrifying beats and artistry.
A Tribute to First K-Pop Crushes
At the heart of the anniversary festivities is the launch of a special series of Spotify Singles. This collection will feature performances by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC, who will cover tracks by the senior artists that ignited their passion for K-Pop. This campaign, themed ‘My First K-Pop Crush’, is not just a homage to the artists who have shaped the genre but also an invitation for fans to celebrate the journey that introduced them to the vibrant world of K-Pop.
Exclusive Content and Behind-the-Scenes Insights
With each single’s release, Spotify promises an array of exclusive content, from performance videos to intimate behind-the-scenes glimpses. Available on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels, this bonus material offers fans a closer look at the stories behind the artists’ first K-Pop crushes, their song choices, and the profound influence these pioneers have had on their careers.
Uniting Fans Across the Globe
Jungjoo Park, Spotify’s head of music for Korea, reflects on the significance of the campaign, stating, “Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak.”
The collaboration with artists such as ENHYPEN, SHOWNU X HYUNGWON, and STAYC to launch the first-ever Spotify K-Pop ON! (온) Singles is a testament to Spotify’s role in fostering a shared love for the genre. This initiative not only celebrates the rich tapestry of K-Pop but also reinforces the genre’s role in bridging cultural divides and bringing people together through music.