Spotify is at the forefront of celebrating K-Pop’s global appeal with its latest anniversary event for the K-Pop ON! playlist. This premier playlist, celebrated for spotlighting the finest in K-Pop, invites enthusiasts to partake in a musical voyage highlighted by unique releases and sincere tributes to the genre’s pioneers.
Honoring the Pioneers of K-Pop
Central to the festivities is the “My First K-Pop Crush” initiative, showcasing Spotify Singles from the likes of chart-toppers ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC. These tracks are more than mere covers; they’re heartfelt odes to the senior artists who kindled the performers’ love for K-Pop. This campaign acts as a conduit, uniting fans worldwide in their collective admiration for K-Pop and paying homage to the artists who laid its groundwork.
Unveiling of Exclusive Spotify Singles
The celebration commences with the much-anticipated single from ENHYPEN on February 16, followed by the release from SHOWNU X HYUNGWON on February 29, and concluding with STAYC’s offering on March 15. Accompanying each release is a collection of exclusive content, ranging from performance videos to behind-the-scenes glimpses, accessible on Spotify’s K-Pop ON! Video Podcast and YouTube channels. These insights afford fans a rare look into the artists’ inspirations and the narratives behind their song choices.
A Decade of K-Pop’s Global Resonance
Since its launch in 2014, the K-Pop ON! playlist has played a pivotal role in propelling the genre to global prominence, securing over 5.3 million saves and generating billions of streams for Korean artists. The playlist’s exponential growth, with a staggering 5647% increase in yearly streams since 2015, mirrors the global surge in K-Pop’s popularity, underscoring Spotify’s crucial role in bridging geographical and linguistic divides.
Spotify: Facilitating K-Pop Discovery
Spotify’s dedication to K-Pop extends beyond mere streaming, with efforts aimed at encouraging discovery and connecting artists with an international audience. The expansion of the K-Pop ON! franchise to include video podcasts and YouTube channels in 2023 has further cemented Spotify’s status as a primary hub for K-Pop aficionados and artists alike.
Jungjoo Park, Head of Music Korea at Spotify, captures the essence of the campaign: “Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak,” said Jungjoo Park, Head of Music Korea, Spotify. “We couldn’t be more thrilled to be working with ENHYPEN, SHOWNU X HYUNGWON, and STAYC to bring the first-ever Spotify K-Pop ON! (온) Singles to the world, and kickstart the movement in celebrating the shared love for the genre.”
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As Spotify continues to champion the global K-Pop movement, its latest anniversary celebration not only pays tribute to the genre’s illustrious past but also sets the stage for its dynamic future, fostering a community of fans and artists in a collective journey of musical exploration and cultural connection.