Mumbai, India, 20 June 2024 – In a groundbreaking move, Sony Music Entertainment India and Maddock Films have announced a strategic partnership poised to revolutionize India’s entertainment industry. This collaboration aims to deliver an array of music projects, including film soundtracks and independent pop productions featuring A-list Indian talent.
Several high-profile projects anchor this alliance, including soundtracks for the upcoming Hindi film “Chhava” starring Vicky Kaushal and Rashmika Mandanna with music by A.R. Rahman, the drama “Diler” featuring Ibrahim Ali Khan, and “Ikkis” starring Agastya Nanda with music by Sachin-Jigar. Additional projects include soundtracks for “Luka Chhupi 2,” “Sector 36” starring Vikrant Massey, “Sarvagunn Sampan” featuring Vaani Kapoor, and “Rumi Ki Sharafat” starring Radhika Madan.
Vinit Thakkar, Managing Director of Sony Music Entertainment India, emphasized the significance of this partnership, stating, “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences. Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”
Echoing this sentiment, Dinesh Vijan, Founder of Maddock Films, remarked, “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date. Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.”
This partnership aims to deliver exceptional entertainment content through a strategic mix of new soundtrack acquisitions and creative independent pop singles.
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About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, and even history. We’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we operate in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools — all to support the creative community’s experimentation, risk-taking, and growth. We also form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.
About Maddock Films
Maddock Films Pvt. Ltd. is an Indian film and web series production company founded by film director and producer Dinesh Vijan. Established in 2005, Maddock Films has produced critically and commercially acclaimed Hindi films such as “Love Aaj Kal,” “Cocktail,” “Badlapur,” “Hindi Medium,” “Stree,” “Luka Chuppi,” “Bala,” “Mimi,” “Dasvi,” “Chor Nikal Ke Bhaga,” and more recently “Teri Baaton Main Aisa Uljha Jiya.”
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