Snapchat is expanding its reach beyond its mobile app by introducing website embeds for public content, allowing selected content like Lenses, Spotlight videos, Public Stories, and Public Profiles to be featured on various websites outside the app.
To make this possible, Snapchat users can easily generate embed codes. Here’s how: First, users must access the desired content via a desktop browser using the appropriate link. Once there, it’s as simple as clicking the ’embed’ button on the share sheet, copying the provided code, and adding it to their website.
But that’s not all. Snapchat has amplified its appeal by launching an AI-driven tool powered by OpenAI. This tool is designed to expand snaps, predicting and showcasing more of the potential surroundings of the original image. At first glance, one might liken this to Photoshop’s renowned Content-Aware Fill. However, Snapchat’s version focuses on painting a broader picture by extending the entire border area, rather than filling in specific target areas.
This isn’t the first time Snapchat has intertwined its services with AI functionalities. The social media giant continues to enhance its offerings for the Snapchat+ subscribers, a community that now surpasses five million members. An example of this is the AI-based Dreams feature, where users can concoct eight packs of otherworldly images. Regular users can dabble in this once, but Snapchat+ members enjoy the privilege of generating one set every month. For those eager to explore further, additional packs are available for purchase at just $0.99 each.
In this era where digital platforms are consistently evolving, Snapchat’s recent moves indicate its determination to diversify its presence and continually enrich user experience. Only time will tell how these additions will shape the platform’s future and its interaction with both users and the broader digital landscape.
