Asian Paints recently unveiled their “Budget mein fit. Shauq ki no limit.” ad campaign, developed by Ogilvy India. The campaign was created to showcase Tractor Sparc & Ace Sparc Emulsion paints as the perfect option for homeowners looking for superior quality paint on a budget.
The campaign features a humorous story about a colleague who is able to fulfill his desires in his newly painted home thanks to the cost-effective Tractor Sparc and Ace Sparc Emulsion paints. Along with the TV commercial, the brand has also created a catchy jingle that emphasizes the value proposition of these paints.
According to Amit Syngle, Managing Director and CEO of Asian Paints Ltd., the company is committed to making home décor affordable for everyone by providing budget-friendly options. Moving forward, the most recent advertising campaign adopted a humorous approach to showcase the perks of Tractor Sparc and Ace Sparc emulsions.
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Sukesh Nayak, the Chief Creative Officer of Ogilvy India, explained that the Tractor Sparc and Ace Sparc Emulsion paints promise to offer a rich finish for interior and exterior walls at a low cost. The new campaign highlights this benefit with an enjoyable twist, showcasing not only the impressive paint job but also the things that can be purchased with the money saved from using cost-effective paints.
Overall, the “Budget mein fit. Shauq ki no limit.” campaign aims to emphasize the affordability and high-quality of Tractor Sparc and Ace Sparc Emulsion paints. Through a humorous story and catchy jingle, Asian Paints hopes to generate high recall among consumers and promote its brand as a smart and value-for-money option for homeowners.