Seoul, Korea – In a significant move to broaden its digital horizons, Korean telecommunications giant SK Telecom (SKT) has forged a groundbreaking alliance with notable industry players across the Asia Pacific region. This collaboration, involving Malaysian telecom leader CelcomDigi Berhad, Indonesian gaming powerhouse Agate, and Philippine IoT trailblazer Cosmic Technologies, marks a pivotal step in SKT’s ambitious global outreach for its metaverse platform, ‘ifland’.
Cross-Continental Collaboration: A New Era for ifland
At the heart of this initiative, SKT has inked Memorandums of Understanding (MoUs) with Agate and Cosmic Technologies. Moreover, it’s intensifying its existing ties with CelcomDigi to revitalize ifland with region-specific content, strategic marketing, and dedicated customer support.
These partnerships promise to bring a linguistic and cultural transformation to ifland. The platform is set to embrace four new languages – Indonesian, Malay, Filipino, and Spanish. In a bid to cater to diverse global users, ifland will incorporate curative services for promoting content that resonates with local tastes and preferences, while SKT commits to enhancing service quality.
Mutual Benefits and Beyond: A Win-Win Scenario
This alliance is not just a technological leap but also a strategic boon for all parties involved. Partners gain a foothold in the burgeoning metaverse realm without the hefty initial costs of service development. Meanwhile, SKT can tailor its offerings to suit regional nuances, leveraging local marketing insights from its partners.
Looking ahead, SKT isn’t stopping here. The company aims to amplify ifland’s reach, granting more administrative autonomy to its partners for regional market vitality. Its long-term vision includes seeking collaborators in the U.S., India, and Europe, propelling ifland onto a global stage.
Cultural Sensitivity at the Core
Yang Maeng-seog, vice president and head of metaverse CO at SKT, highlights the essence of these collaborations. “Partnering with key IT entities in Southeast Asia enables us to champion platform promotion through culturally attuned marketing,” he notes. “Our commitment is to continually enrich ifland with content and services that resonate with the cultural and societal contexts of our users, achieved by partnering with more local companies.”
ifland’s Global Footprints: From Local to Global
SKT’s foray into the international market began with ifland’s launch in 49 countries in November 2022. Since then, the company has been actively curating diverse, attractive content and features for a global audience. This includes unique experiences like virtual meetups with K-pop stars, reflecting SKT’s dedication to merging global trends with technological innovation.