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Marketing In Asia > Blog > Business > News > Singapore’s Favorite Otters Celebrated in Google Doodle: A Symbol of Conservation and Harmony
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Singapore’s Favorite Otters Celebrated in Google Doodle: A Symbol of Conservation and Harmony

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Last updated: 2023/08/08 at 3:33 PM
Komaldeep Kaur
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Singapore's Favorite Otters Celebrated in Google Doodle
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As National Day approaches tomorrow, Google Doodle has created a delightful tribute. Singapore’s favorite otters, often seen in Bishan-Ang Mo Kio Park, are now featured in an adorable Doodle.

Google Doodle notes that Singapore leads the world in online otter searches. That’s why this year, they have chosen to honor these furry creatures with a charming drawing.

Xiuxian Ho, Google Singapore’s communications manager, has described the Doodle’s importance. She said, “Today’s Google Doodle celebrates Singapore’s smooth-coated otters. These creatures symbolize Singapore’s diverse biodiversity and our efforts to balance human and wildlife coexistence. It reminds us to protect Singapore’s natural heritage as we develop as a City in Nature.”

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Otters were spotted at Bishan-Ang Mo Kio Park in 2014. This was an unusual sight then, as they are critically endangered in Singapore. Their reappearance in 2016 was so significant that Sir David Attenborough made a documentary about them. Since then, Singaporeans have seen more otter families, thanks to local efforts to clean waterways and preserve their habitats.

Google Doodle’s tribute goes beyond the Doodle. They have released an ‘otter watch party’ guide. This guide encourages Singaporeans to plan, scout locations on Google Maps, and instructs them on how to react if they encounter these animals.

Last December, Google updated its Singapore homepage with a pride flag doodle. This was in response to the Singaporean parliament repealing section 377A of the penal code on November 29, 2022. This law criminalized sex between consenting male adults.

The repeal of section 377a is historic, coming after many debates and activist movements like ‘Ready4Repeal’ and Pinkdot. Google’s support through its Doodle encourages other local brands to express their values. As the world’s largest tech giant, Google’s solidarity with the queer community sets a precedent. This year’s otter-themed Google Doodle is not just a drawing; it’s a celebration of Singapore’s culture, conservation, and strides toward inclusivity.

This news is based on Marketing Interactive.

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TAGGED: biodiversity, Bishan-Ang Mo Kio Park, City in Nature, conservation, google doodle, National Day, otters, Pinkdot, Ready4Repeal, section 377A, singapore

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    Komaldeep Kaur August 8, 2023 August 8, 2023
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