Siew Ting Foo, former chief marketing officer of Greater Asia at HP Singapore, has been promoted to global head of brand insights at the company. With an established voice in the marketing industry, Foo is a firm believer in customer-centric and data-driven marketing campaigns that are creative and people-led.
Moving on from Greater Asia
In a LinkedIn post, Foo shared that her transition from Greater Asia to her new role was bittersweet after two years with the team. She praised the Greater Asia marketing team and expressed gratitude for the “amazing” card she received from them. Foo has worked at HP for just over five years, holding positions like vice president, global head of marketing strategy and planning, and Asia Pacific regional chief marketing officer in Japan.
Foo’s Career Background
Before joining HP, Foo worked at Fonterra, where she was the global marketing director of the healthy ageing platform. In this role, she was responsible for turning around the declining brand growth, which she did within a year. Prior to that, she worked for more than a decade at Diageo, where she held roles such as marketing vice president of Southeast Asia and marketing director of China. Her extensive career also includes stints at Mars and Unilever.
Future Ready Transformation Plan
The promotion comes at a time when HP announced that it would reduce its global employee headcount by 4,000 to 6,000 by the end of 2025, as part of its 2023 Future Ready Transformation plan. The plan aims to drive structural cost savings through digital transformation, portfolio optimization, and operational efficiency. HP estimates that these actions will save at least US$1.4 billion in annualised gross run rate savings by the end of fiscal 2025.
The workforce reduction is the toughest decision the company has had to make, said HP’s spokesperson in Singapore. However, the company remains committed to treating its employees with care and respect, including financial and career services support to help them find their next opportunity. The new Future Ready strategy will enable HP to better serve its customers and drive long-term value creation by reducing its costs and reinvesting in key growth initiatives to position the business for the future.
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As Siew Ting Foo takes on her new role as global head of brand insights at HP, she brings with her a wealth of experience and a commitment to data-driven, customer-centric marketing campaigns. Despite the company’s recent decision to reduce its headcount, HP remains focused on its long-term growth and success. With a leader like Foo at the helm, the company is well-positioned to navigate the challenges ahead and emerge stronger than ever.
