Remember when people went to malls just to shop? Ironically, that’s now the last reason many visit. Today, people visit malls to shop, yes, but also to be entertained and enjoy new experiences. Much like the rest of the world, Malaysian malls, old and new, are evolving and turning into experiential destinations—blending entertainment, dining, and social spaces— to meet the needs of the modern mall rat.
In the last decade, we’ve had theatres, Family Entertainment Centres (FEC), and outright theme parks, transforming retail hubs into epicenters of adventure, energy, and community, but the new decade calls for something bigger. Something better. Something that makes visitors say “Game on”. And that’s where GameOn Theme Park (GameOn) is, quite literally, leading the charge.
In just ten months, GameOn has expanded at lightning speed, with six outlets across Malaysia, including a massive 30,000-square-foot flagship at Melawati Mall — and they’re just getting started. By mid-2025, they aim to have 11 locations, spanning over half a million square feet of pure fun. Highlights include ninja courses that put your agility to the test, immersive 3D board games, and—coming soon—Malaysia’s Longest Indoor Slide, set to launch in March 2025.
But GameOn isn’t just about fun and games. It’s about shaking things up, and breathing new life into old malls, transforming them into community hubs where families and friends can connect in ways that go beyond retail therapy. In an era where online shopping dominates, GameOn is proving that experience is king, and their meteoric rise signals a shift in how people engage with malls—seeking not just products but shared experiences. For mall owners, it’s a wake-up call: the future of retail isn’t just about what you can buy, but how you feel when you visit.
Co-founder Leroy Lee has a bold vision for the future of entertainment and retail, and his insights promise an exciting glimpse into this growing trend. With this in mind, we invite you to speak to Leroy Lee, Co-Founder of GameOn Theme Park, as he shares his insights on;
- What led to the conception of GameOn,
- What were the gaps in the entertainment industry that GameOn sought to address
- His and Lilian’s journey as pioneers in creating family-friendly entertainment spaces, as well as;
- The current number of operational GameOn outlets in Malaysia, and;
- How their experiences thus far have informed the development of GameOn
- What key milestones are they looking to achieve, including:
- The projected visitor numbers for Game On across all locations in 2025?
- What strategies are in place to achieve these targets?
- Their commitment to redefining indoor entertainment in Malaysia.
- How GameOn fosters family bonding, promotes physical activity, and supports community engagement.
- The role of experiential destinations like GameOn in reigniting public enthusiasm for in-person entertainment.
- The role GameOn plays in revitalising shopping malls, driving economic activity, and creating job opportunities.
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