Shiseido Asia Pacific has announced a collaboration with Global SS Beauty Brands, which is part of Indian department store chain Shoppers Stop. This move will enable the Shiseido Group to extend the reach of their make-up brand Nars Cosmetics into India.
Shiseido Group is a major player in the beauty industry, selling popular skincare, makeup, and fragrance products under brands such as Shiseido, Nars, Drunk Elephant, Clé de Peau Beauté, Narciso Rodriguez, Issey Miyake, and Serge Lutens. The strategic partnership with Shoppers Stop could lead to the retailer stocking more of Shiseido Group’s products.
To strengthen its foothold in the beauty industry, Shoppers Stop has partnered with Shiseido Asia Pacific and is aiming to open more standalone beauty stores featuring renowned brands such as Mac, Bobby Brown, Estee Lauder, Clinique, Jo Malone and Too Faced. This partnership is in furtherance of its mission to offer customers some of the best global cosmetic products.
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The move comes as the Indian beauty market has evolved considerably in recent years, with loyal consumers actively adding global brands to their beauty collections. Shiseido has been present in India since 2001 and has been focusing on the premium segment. The partnership with Shoppers Stop will serve as a springboard for the company to expand its reach in India and allow Nars to launch in the country with higher speed and efficiency.
The beauty industry in India is highly competitive, with major players like Nykaa, Myntra, Sephora & now Reliance-owned Tira all fighting for their share. To make an impact and stay ahead of the competition, some Indian retailers are looking to foreign labels & beauty brands. Young Indian consumers, armed with their smartphones, are also rapidly consuming short-form content on beauty hacks and product reviews.
Shoppers Stop has ambitious plans for their beauty category and aims to open 10-15 stores every year. This move could lead to tremendous growth opportunities in the future, and their recent distribution partnership with Shiseido Asia Pacific further demonstrates this aim.
