With great pride, SeenThis, a leader in adaptive streaming technology, has announced its partnership with Integral Ad Science (IAS), a powerhouse in media measurement and optimisation, in a move that is expected to shake up the digital advertising industry. This collaboration marks a turning point for video advertising as it introduces a video certification that has been verified by a third party. The goal is to provide advertisers with accurate and practical analytics for their video campaigns.
Elevating Video Advertising with Precision and Integrity
By weaving IAS into the SeenThis platform, a significant stride has been made, offering marketers the tools to meticulously gauge the impact of video creatives within their campaigns. This fresh video certification not only pledges precise measurement but also seeks to enhance viewability and tackle invalid traffic (IVT). Advertisers are now equipped to traverse the digital domain with newfound confidence, secure in the knowledge that their ads are engaging authentic audiences, thus driving meaningful outcomes and curtailing fraud.
A Collective Effort to Navigate Digital Challenges
Csaba Szabo, Managing Director EMEA at IAS, underscored the value of this partnership: “It’s important that advertisers have full control over their digital media campaigns, with granular insights that provide better measurement. Together with partners such as SeenThis, we’re able to provide marketers added confidence with even greater levels of transparency and actionable data to deliver results for their campaigns.”
Jesper Benon, CEO of SeenThis, reflected on the significance of the alliance: “We’re really happy to announce our partnership with IAS, which will be a major asset to brands using video at the heart of their campaigns. This video certification marks an important milestone in ensuring stronger accountability and transparency in the digital ecosystem.”
Pioneering a Greener Digital Advertising Future
Beyond the quest for enhanced measurement and transparency, SeenThis is on a mission to mitigate the environmental footprint of digital advertising. Leveraging its proprietary adaptive streaming technology, SeenThis champions a more sustainable digital advertising approach by reducing data wastage. This innovative strategy ensures that content is streamed only when in view and adjusted to the user’s conditions, significantly lowering emissions and fostering a healthier digital environment.
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A Union of Shared Goals and Aspirations
The collaboration between SeenThis and IAS transcends a mere business partnership; it embodies a mutual dedication to refining the digital advertising sphere. “IAS is aligned with many of our goals, analysing the value of digital advertising placements while addressing issues around fraud, viewability, brand risk and media quality. We are delighted to partner with its team as we continue our mission to enhance performance while aiding our clients’ efforts to increase transparency and reduce the negative impact of their digital advertising on the climate.” the SeenThis team expressed.
This alliance between SeenThis and Integral Ad Science signifies more than a milestone in the realm of digital advertising; it heralds a beacon of innovation, transparency, and sustainability. As these two powerhouses unite, the future of video advertising is set to glow even brighter, promising a digital ecosystem where advertisers can flourish with confidence and integrity.
