By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    Latest News
    How conversational commerce benefits marketers
    2 days ago
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    7 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    7 days ago
    How retailers can prepare for the rise of Gen Zalpha
    1 week ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Sazzy Falak Stars in RHB’s Enhanced #JomSapot BeliLokal Campaign
Share
Sign In
Notification Show More
Latest News
The Marketing Society
The Marketing Society Welcomes New Board Member For Hong Kong Hub
Press Release
Denise Tham and Sari Trisulo
KC Global Media Asia Strengthens Leadership Team With Key Promotion And New Addition
Press Release
IAS
IAS’S 20th Media Quality Report reveals Ad Fraud is on the Rise, But Optimization Strategies Protect Budgets and Deliver Higher Performance
Press Release
SingaporeAI Week
100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
Press Release
Sangeeta Mudnal
How conversational commerce benefits marketers
Branding Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Sazzy Falak Stars in RHB’s Enhanced #JomSapot BeliLokal Campaign
News

Sazzy Falak Stars in RHB’s Enhanced #JomSapot BeliLokal Campaign

profile
Last updated: 2023/07/28 at 3:50 PM
Gaurav Mishra
Share
3 Min Read
Sazzy Falak
Image credit: linkedin
SHARE

RHB Bank and Star Media Group are renewing their support for small and medium-sized enterprises (SMEs) with the second instalment of the #JomSapot BeliLokal initiative. This creative endeavour showcases the multifaceted Malaysian actress, fashion icon, TV host, and entrepreneur, Sazzy Falak.

RHB’s creative agency, FCB SHOUT, employs AI and machine learning technology to digitally include Falak in ads, promoting various local merchants. This campaign leverages Falak’s celebrity status to help small business owners gain visibility who otherwise may not have had the resources to conduct significant marketing campaigns.

Also Read: Foodpanda and TabSquare Forge AI-Driven Partnership to Digitize Asia’s Restaurant Scene

Abdul Sani Abdul Murad, Group Chief Marketing Officer of RHB Group, articulated the purpose of the campaign, stating, “With the #JomSapot BeliLokal campaign, small business owners can have one of Malaysia’s biggest stars promoting their brand in a customized ad… without even spending a single cent and more than 5 minutes of their time.”

An innovative aspect of these ads is their geographic contextualisation, permitting Sazzy Falak to address viewers based on their location while viewing the ad. The campaign extends across multiple platforms including film, digital, social, print and radio assets.

RHB’s #JomSapot BeliLokal initiative also offers a unique platform for SMEs to crowdsource support from RHB debit and credit cardholders. Falak, in the campaign film, shares her entrepreneurial journey and encourages the locals to support the myriad businesses featured on the #JomSapot BeliLokal website and earn rewards while using an RHB credit card.

While the campaign was initially launched to assist Malaysian businesses during the pandemic, it continues to offer much-needed support, particularly to smaller entities. James Voon, Associate Creative Director of FCB SHOUT, highlights that the campaign seeks to direct consumers to local businesses, aiding the SME sector while rewarding customers.

This initiative arrives following Malaysia’s Security Commission’s (SC) appeal for further actions to establish Malaysia as a startup hub, despite the positive developments in the startup industry. According to the SC’s chairman, Awang Adek Hussin, further investment in the start-up ecosystem is crucial to positioning Malaysia as a vibrant start-up hub.

This news is based on a report by Marketing Interactive.

You Might Also Like

How conversational commerce benefits marketers

New SAS AI governance resources offer clarity and confidence at crucial AI moment

69% of Retailers in Singapore View AI Agents as Essential to Beating Competition Amid Rising Costs

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: #JomSapot BeliLokal, AI, FCB SHOUT, Local Merchants, machine learning, Malaysian Businesses, RHB Bank, Sazzy Falak, smes, Star Media Group

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Gaurav Mishra July 28, 2023 July 28, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Gaurav Mishra
    Follow:
    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
    Previous Article Adapting to Beijing's Pressure HK Pollster Halts Publication of Sensitive Topics Adapting to Beijing’s Pressure: HK Pollster Halts Publication of Sensitive Topics
    Next Article DBS Continues to Inspire with 'Live more, Bank less' DBS Continues to Inspire with ‘Live more, Bank less’ Initiative in Citywide Campaign for Hong Kong
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    The Marketing Society
    The Marketing Society Welcomes New Board Member For Hong Kong Hub
    Press Release 18 hours ago
    Denise Tham and Sari Trisulo
    KC Global Media Asia Strengthens Leadership Team With Key Promotion And New Addition
    Press Release 18 hours ago
    IAS
    IAS’S 20th Media Quality Report reveals Ad Fraud is on the Rise, But Optimization Strategies Protect Budgets and Deliver Higher Performance
    Press Release 19 hours ago
    SingaporeAI Week
    100+ Events, From Prototype to Product: SuperAI’s Singapore AI Week (16-22 June) Unites the Global AI Ecosystem
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Sangeeta Mudnal
    BrandingMarketing

    How conversational commerce benefits marketers

    2 days ago
    SAS
    Press Release

    New SAS AI governance resources offer clarity and confidence at crucial AI moment

    1 week ago
    salesforce logo
    Press Release

    69% of Retailers in Singapore View AI Agents as Essential to Beating Competition Amid Rising Costs

    2 weeks ago
    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    2 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy