As CES 2026 approaches, Samsung is set to redefine the future of home innovation with “The First Look”, a unified showcase bringing together Visual Display (VD) and Digital Appliances (DA) for a fully integrated Consumer Electronics experience.
Themed “Your Companion to AI Living,” Samsung will reveal how AI-powered technologies are evolving beyond smart features becoming reliable, intuitive companions that seamlessly support everyday life at home. From entertainment to household living, Samsung’s latest innovations are designed to reduce effort, ease daily routines, and create smarter, more connected experiences.
The global First Look livestream will take place on 5 January 2026 at 11:00am (MYT) via Samsung Newsroom, offering viewers an exclusive preview of Samsung’s upcoming products.
Consumers and tech enthusiasts are encouraged to register now for early access to be among the first to experience Samsung’s vision for AI living and get closer insights into what’s coming next!
Stay tuned as Samsung sets the stage for CES 2026 — where AI becomes your everyday companion.
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