By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    10 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    10 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    10 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    10 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    10 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    10 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    10 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    1 year ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    1 year ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    1 year ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    1 year ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    1 year ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    1 year ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    1 year ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Asean countries
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    10 months ago
    Carine Chin
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    10 months ago
    April Tayson, Regional VP INSEAU at Adjust
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    10 months ago
    Latest News
    Exclusive Interview : Marketing In Asia with April Tayson
    5 months ago
    Exclusive Interview: Adeline Lim, CMO & Head of Commercial Excellence at Menarini Asia-Pacific, Shares Insights with Marketing in Asia
    6 months ago
    Exclusive Interview: Twilio’s Sam Richardson Talks Brand Communications with Marketing in Asia
    6 months ago
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    10 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    1 year ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    1 year ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    1 year ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    12 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    12 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    12 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    1 year ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Samsung Showcases Glasses-Free 3D and HDR10+ GAMING With Acclaimed Game Titles at GDC 2026
Share
Sign In
Notification Show More
Latest News
Effie
The 23rd Effie Singapore Awards Calls for Entries, Celebrating Work That Earns Global and Local Recognition 
Press Release
Ant International Becomes Official Sponsor of The Argentine National Football Team
Press Release
Zurich
Zurich Malaysia and Zurich Singapore Unite for Project 1000: Championing Endurance, Empowerment, and Community in Southeast Asia 
Press Release
Xiami main art
KC GLOBAL MEDIA DISTRIBUTION ACQUIRES EXCLUSIVE WORLDWIDE RIGHTS TO POPULAR CULINARY TRAVEL SERIES “EAT WITH XIAMI” 
Press Release
WeirdCo partners
WIREDCO. OFFERS FREE UNLIMITED GP APPOINTMENTS IN NEW PARTNERSHIP WITH UPDOC
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Press Release > Samsung Showcases Glasses-Free 3D and HDR10+ GAMING With Acclaimed Game Titles at GDC 2026
Press Release

Samsung Showcases Glasses-Free 3D and HDR10+ GAMING With Acclaimed Game Titles at GDC 2026

profile
Last updated: 2026/03/17 at 2:07 PM
MIA Editor
Share
5 Min Read
Samsung
SHARE

Samsung Electronics Co., Ltd. today shared its plan to expand support for glasses-free 3D gameplay on the Samsung Odyssey 3D gaming monitor. t GDC Festival of Gaming2026 in San Francisco, Samsung will spotlight Hell is Us and Cronos: The New Dawn as part of its expanding 3D gaming ecosystem, demonstrating how leading titles are embracing immersive display without the need for special glasses.   

“The Odyssey 3D is designed for gamers who want to experience their hobby in a way that feels like they’re completely embedded in the action,” said Kevin Lee, Executive Vice President of the Visual Display(VD) Business at Samsung Electronics. “Through partnerships with leading gaming studios, we are committed to creating an ecosystem of top-tier titles, making great games extraordinary.”  

Gaming’s Most Acclaimed Titles Become Fully Immersive 3D Experiences− Expanding Partnerships with Leading Developers 

Hell is Us, the critically acclaimed action-adventure horror game from Rogue Factor, will arrive on Samsung’s Odyssey 3D ecosystem in March, becoming a part of the first wave of newly added 3D-enabled titles for 2026. 

Cronos: The New Dawn, developed by Bloober Team, will join this expanding 3D gaming library by the end of the year. This survival horror game, which has received generally positive reviews from critics, will provide an immersive gaming experience by integrating with the 3D technology. 

Both titles will be playable in 3D through the Samsung Odyssey 3D Hub, the company’s dedicated 3D content platform, which already supports over 60 titles.   

In addition to 3D gaming technology, Samsung offers HDR10+ GAMING, which delivers optimized HDR performance to each game by automatically analyzing each scene and frame, thereby enhancing immersion. Since 2022, the company has integrated HDR10+ GAMING into its Odyssey gaming monitors and TVs featuring refresh rates above 120Hz. 

Samsung has partnered with top video game studio CD PROJEKT RED as part of its commitment to advancing display technology alongside leading developers. 

This collaboration will explore how technology can be advanced to increase the immersion of video games for players, and Samsung is already working with CD PROJEKT RED to integrate HDR10+ GAMING into its hit video game Cyberpunk 2077. 

Additionally, Samsung announced the expansion of its HDR10+ GAMING partnership with Pearl Abyss. HDR10+ GAMING will be featured in Pearl Abyss’s upcoming open-world action-adventure game Crimson Desert, set to launch in March, ensuring gamers enjoy a premium HDR experience.  

The Full Odyssey Experience Comes to GDC 2026 

At GDC 2026, Samsung will host hands-on demo sessions for journalists and industry experts to gain an up-close look at its latest Odyssey monitors and an opportunity to play Hell is Us in 3D before the public.  

The demo sessions will feature Samsung’s Odyssey gaming monitor lineup: 

  • 27-inch Odyssey 3D (G90XF model): Glasses-free 3D gaming with advanced eye-tracking that delivers natural-looking depth and makes action jump off the screen. This glasses-free 3D gaming monitor will expand the lineup with the launch of a 32-inch model by the end of the year. 
  • 32-inch Odyssey OLED G8 (G80SH model): Stunning 4K QD-OLED at 240Hz with exceptional color and contrast, protected by Samsung OLED Safeguard+ technology. 
  • 32-inch Odyssey G8 (G80HS model): The industry’s first 6K gaming monitor, delivering native 165Hz performance with Dual Mode support up to 330Hz in 3K. This model also offers VESA-certified DisplayPort2.1 (DP 2.1) connectivity, which supports smooth gaming and efficient video playback. 
  • 27-inch Odyssey G6 (G60H model): The world’s first 1,040Hz gaming monitor with Dual Mode, delivering esports-level motion clarity and responsiveness. 

Odyssey 3D: Glasses-Free Gaming at Its Peak 

While previous 3D approaches required either special glasses or sacrificed performance, the Odyssey 3D is a groundbreaking gaming monitor that delivers stunning 3D gameplay without compromise. Using advanced Eye Tracking and View Mapping technology, the monitor requires no glasses. It adjusts the 3D depth of the scene in response to the viewer’s position in real time, ensuring an optimized 3D effect.  

Combined with a 165Hz refresh rate and 1ms GtG response time, the Odyssey 3D delivers smooth, responsive gameplay, resulting in a 3D effect that holds even during fast camera movement, gunfights and high-speed traversal — without the eye strain traditionally associated with 3D displays. 

The addition of Hell is Us and Cronos: The New Dawn expands Samsung’s 3D gaming library, which currently supports more than 60 titles — including The First Berserker: Khazan, Stellar Blade, Lies of P: Overture, and MONGIL: STAR DIVE. With these additions, the company’s selection of 3D games is on track to reach over 120 titles by the end of 2026. 

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

The 23rd Effie Singapore Awards Calls for Entries, Celebrating Work That Earns Global and Local Recognition 

Ant International Becomes Official Sponsor of The Argentine National Football Team

Zurich Malaysia and Zurich Singapore Unite for Project 1000: Championing Endurance, Empowerment, and Community in Southeast Asia 

KC GLOBAL MEDIA DISTRIBUTION ACQUIRES EXCLUSIVE WORLDWIDE RIGHTS TO POPULAR CULINARY TRAVEL SERIES “EAT WITH XIAMI” 

WIREDCO. OFFERS FREE UNLIMITED GP APPOINTMENTS IN NEW PARTNERSHIP WITH UPDOC

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: malaysia, marketing, technology

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor March 17, 2026 March 17, 2026
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article Zurich Zurich Malaysia and Zurich Singapore Unite for Project 1000: Championing Endurance, Empowerment, and Community in Southeast Asia 
    Next Article Ant International Becomes Official Sponsor of The Argentine National Football Team
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Effie
    The 23rd Effie Singapore Awards Calls for Entries, Celebrating Work That Earns Global and Local Recognition 
    Press Release 1 hour ago
    Ant International Becomes Official Sponsor of The Argentine National Football Team
    Press Release 2 hours ago
    Zurich
    Zurich Malaysia and Zurich Singapore Unite for Project 1000: Championing Endurance, Empowerment, and Community in Southeast Asia 
    Press Release 2 hours ago
    Xiami main art
    KC GLOBAL MEDIA DISTRIBUTION ACQUIRES EXCLUSIVE WORLDWIDE RIGHTS TO POPULAR CULINARY TRAVEL SERIES “EAT WITH XIAMI” 
    Press Release 2 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Effie
    Press Release

    The 23rd Effie Singapore Awards Calls for Entries, Celebrating Work That Earns Global and Local Recognition 

    1 hour ago

    Ant International Becomes Official Sponsor of The Argentine National Football Team

    2 hours ago
    Zurich
    Press Release

    Zurich Malaysia and Zurich Singapore Unite for Project 1000: Championing Endurance, Empowerment, and Community in Southeast Asia 

    2 hours ago
    Xiami main art
    Press Release

    KC GLOBAL MEDIA DISTRIBUTION ACQUIRES EXCLUSIVE WORLDWIDE RIGHTS TO POPULAR CULINARY TRAVEL SERIES “EAT WITH XIAMI” 

    2 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy