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Marketing In Asia > Blog > Press Release > Samsung Bespoke Laundry Air Dresser Dual JetSteam: Your Smart Solution for Refreshed, Hygienic Clothes
Press Release

Samsung Bespoke Laundry Air Dresser Dual JetSteam: Your Smart Solution for Refreshed, Hygienic Clothes

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Last updated: 2025/08/13 at 8:16 AM
MIA Editor
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The result? Your clothes come out feeling as they have just returned from the dry cleaner, without the trip across town or the hefty bill.

Built for Busy Households: Bulky Care Mode

For larger families or anyone dealing with back-to-back outfit changes, the Bulky Care[1] mode is genuinely useful. It can refresh up to nine shirts or five pairs of pants in a single cycle, completed in as little as 113 minutes. Perfect for tackling a week’s worth of work clothes or getting the kids’ uniforms sorted after a busy school term.

Whether you are managing a household of five or someone who likes to plan outfits in advance, this feature handles your weekly wardrobe needs with minimal fuss. The AI Dry[2]technology adds another layer of convenience by sensing internal humidity levels and adjusting drying time accordingly, giving each type of fabric the specific care it needs while avoiding unnecessary energy waste.

Gentle Care for Special Pieces

Have delicate items or dry-clean-only pieces hanging in your wardrobe? The Dual AirWash[3] feature uses air circulation rather than heat or water to gently deodorize and making it safe for silk, lace, embroidered pieces, or any garment that requires extra attention. It is particularly helpful for fashion enthusiasts who want to keep their clothes fresh without risking fabric damage.

Add in the AI Energy Mode[4], which can reduce electricity usage by up to 15%, and you have a solution that works for both your daily essentials and seasonal wardrobe pieces.

Made for Malaysian Living

The AirDresser includes features that clearly consider our local climate and lifestyle. The Space Dehumidification[5] mode helps reduce excess humidity in enclosed spaces like wardrobes or walk-in closets, especially useful during the rainy season when moisture tends to build up indoors. It helps prevent that damp, musty feeling in the air and keeps your clothing space fresh.

With AI Control, the AirDresser learns your preferred settings and routines over time. It suggests optimal cycles based on your habits, making everyday clothing care even more intuitive. Wrapped in a sleek BESPOKE design, the AirDresser doubles as a full-length mirror and stylish addition to any modern bedroom or dressing area—proof that functionality can also look good.

The Real Value

For anyone juggling work, family responsibilities, and personal time, the Samsung AirDresser delivers more than just convenience. It provides reliable hygiene, proper fabric care, and smart efficiency that adapts to your routine.

[1] The Bulky Care course can care for up to 9 tops, if they are all T-shirts or shirts, or 5 pants at once. This includes the use of Air Hangers, but excludes delicate materials that may be damaged, such as wool, cashmere, fur, leather, rayon, silk, chiffon, linen, etc.** Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 9 shirts and run the Bulky Care course. Result: eliminates 99.9% of certain viruses, including Influenza A, Adeno (ICHV – Infectious canine hepatitis virus), Corona (PEDV – Porcine epidemic diarrhea virus), Herpes (IBRV – Infectious bovine rhinotracheitis virus), Entero, Rhino, Rota, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.*** Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 9 shirts and run the Bulky Care course. Result: eliminates 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Streptococcus pneumoniae, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment.**** Based on internal testing, verified by Intertek, with reference to the KS K0891 standard. Test method: excessively contaminate 9 standard fabrics with odor substances (odor intensity 5 or higher) and then 1 standard fabric with the remaining odor substances and run the Bulky Care course. Result: removes 98.8% of Isovaleric acid (sweat) and 98.9% of Pyridine (tobacco) and Valeraldehyde (pork belly) on average. Results may vary depending on the actual usage environment.

[2] Enjoy faster drying using AI Dry Technology with a humidity sensor. By continually sensing the humidity of the clothes it accurately detects how much they have dried and intelligently reduces the drying time accordingly. So your laundry is always dried thoroughly.

[3] Based on internal testing. It reduces the time of the Normal Care (Daily Care) course from 39 to 35 minutes. Results may vary depending on the actual usage environment.** Based on internal testing, verified by Intertek, with reference to the KS K0891 standard. Test method: excessively contaminate 9 standard fabrics with odor substances (odor intensity 5 or higher) and then 1 standard fabric with the remaining odor substances and run the Bulky Care course. Result: removes 98.8% of Isovaleric acid (sweat) and 98.9% of Pyridine (tobacco) and Valeraldehyde (pork belly) on average. Results may vary depending on the actual usage environment.

[4] Only works with delicate drying courses: AI Custom Drying, Blouse, Outdoor, Denim and Fitness courses. The drying time may increase when using AI Energy Mode. Results may vary depending on the actual usage environment.

[5] Based on internal testing, the dehumidification capacity is 10L/day and the dehumidification efficiency is 1.02L/kWh. Results may vary by model.

Doing laundry in Malaysia has its fair share of challenges: unpredictable weather that leaves clothes damp for days, limited drying space in high-rise apartments, and that constant battle against humidity. For families who value hygiene, efficiency, and a bit of peace of mind, the Samsung Bespoke Laundry AirDresser with Dual JetSteam technology offers a smarter approach to keeping clothes clean and fresh without the usual headaches.

Whether it is a school uniform that has been worn just once, a work suit that needs refreshing between wears, or your everyday baju kurung, this sleek appliance gives you a modern way to manage your wardrobe that actually fits into real life.

The Heart of It: Dual JetSteam Technology

At the core of the AirDresser is Dual JetSteam[1]: high-temperature steam released from two outlets that eliminates up to 99.9% of bacteria, viruses, and allergens. This is especially valuable for households with sensitive skin or anyone who is still being extra cautious about germs these days. The steam also works to relax wrinkles and remove those stubborn odors from sweat, smoke, or haze that seem to cling to everything here.

[1] Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adeno (ICHV – Infectious canine hepatitis virus), Corona (PEDV – Porcine epidemic diarrhea virus), Herpes (IBRV – Infectious bovine rhinotracheitis virus), Entero, Rhino, Rota, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.** Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment.*** Based on testing by Intertek. Test method: attach a cotton fabric (8×8cm) contaminated with house dust mites to a dry 100% cotton shirt and run the Sterilization course. Result: eliminates 100% of house dust mites (Dermatophagoides Farinae). Results may vary depending on the actual usage environment.**** Based on testing by Hanyang University, verified by Intertek. Test method: apply grass, birch, ragweed and Japanese cedar pollen to ISO cotton test material, leave for 8 hours, run the Fine Dust course and then measure the removal rate. Result: reduces 90% of grass, birch, ragweed and Japanese cedar pollen. Results may vary depending on the actual usage environment.

This is not just about changing how you do laundry. It is about upgrading your daily routine so you can move through your week with one less thing to worry about, knowing your clothes are properly cared for and ready when you need them.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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