Zupee has taken a huge step forward by signing Bollywood mega-star Salman Khan to be their brand ambassador. This move is likely to significantly expand their reach into the rapidly growing skill-based gaming market and give them an edge over competitors in this space. This marks the first time that Salman Khan has been associated with the online gaming industry.
As part of the new association, Zupee has launched a campaign called “10 Minutes Mein Game Ho Jayega.” The campaign features Salman Khan playing different games available on the platform to promote it and make people aware of it. Dilsher Singh Malhi, the Founder and CEO of Cashgrail Pvt. Ltd., expressed excitement about having Salman Khan on board as their brand ambassador, stating that they are confident this association will help deepen the consumer connect. Malhi stated that the campaign’s central message is centered around enjoying shorter games, which makes it perfect for Salman’s fun-loving personality.
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Over the last few months, Zupee has established itself as a reputable force in the online gaming industry. The platform has built an extensive user base, with significant daily and monthly active users numbers. Indian casual gaming giant, has been grabbing attention for quite some time now. Back in October 2022, reports claimed that Microsoft was looking to invest around USD 100 million in the platform. This showcases the remarkable potential of this gaming platform.
Salman Khan expressed his excitement about being appointed as the brand ambassador for the platform, saying that classic casual and board games like Ludo and Snakes & Ladders bring back nostalgic feelings and are a great way of entertainment on the go. He added that the brand’s vision of bringing joy to people’s lives through these games resonated strongly with him, and he is excited to partner with them to celebrate India’s growing love for gaming.
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The campaign is designed to attract more gamers to the online gaming platform while promoting itself as well. Salman Khan’s Uniworld Being Talented LLP said his presence on the platform will bring more recreational and serious gamers, thus leading to greater development of the online gaming industry.
In summary, Zupee, an online gaming company, has appointed Salman Khan as its brand ambassador to increase its presence in the skill-based online gaming market. The move is part of a campaign to promote the platform and attract more gamers. Salman Khan’s association with the platform is expected to deepen consumer engagement and aid the growth of the online gaming industry.