By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: SAH Malaysia! Showcases The Most Viral Mi MAGGI® Creations
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > SAH Malaysia! Showcases The Most Viral Mi MAGGI® Creations
BusinessFeature StoriesMarketing

SAH Malaysia! Showcases The Most Viral Mi MAGGI® Creations

profile
Last updated: 2023/01/06 at 4:46 PM
Perspective Strategies Sdn. Bhd
Share
6 Min Read
SHARE

Mi MAGGI® celebrated 51 years of history with Malaysians through its annual MAGGI® SAH Malaysia!, campaign, which was organised in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently. The campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI®‘s biggest event of the year, held today at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).  

Introduced in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite, from a hearty bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant.

Speaking at the media event today, Juan Aranols, CEO of Nestle (Malaysia) Berhad said that the MAGGI® SAH Malaysia! campaign themed Kembara DuniaKu Bersama MAGGI® celebrates the richness and heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of Malaysian lifestyle.

“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with more Malaysians eating out and socialising again as normalcy resumed, this campaign aims to celebrate their unique and viral Mi MAGGI® creations!” said Juan.

Through the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue hosted by MAGGI®   Ambassador Sheila Rusly, MAGGI® CukupRasa Ambassador, Datin Paduka Eina Azman and MAGGI®   Pedas Giler Ambassador MK K-Clique, MAGGI® tracked down 12 local warungs and eateries nationwide to capture their viral MAGGI® recipes. These food operators were presented with a MAGGI® SAH Malaysia! plaque today in recognition of their Malaysian-endorsed signature MAGGI® dish.  

These viral recipes went on to inspire other food operators to submit their own creative MAGGI® recipes through the ResipiKu KreaktifKu online challenge. The 8 finalists today will vie for total cash prizes of RM10,000.

The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists vie for three Grand Prizes of RM5,000 cash prizes each.   

At the event today, honorary plaques were also accorded to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalising the food operators’ businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.     

Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.   

“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and encourage Malaysians to make a difference through cooking – be it for themselves, for their loved ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,” quipped Geetha.

For more information about the MAGGI® SAH Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/

About MAGGI®

MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade meals. To learn more, please visit www.maggi.my or MAGGI® Facebook page at http://www.facebook.com/MaggiMalaysia.

About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

How conversational commerce benefits marketers

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: maggisahmalaysia, sahmalaysia

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Perspective Strategies Sdn. Bhd January 6, 2023 January 6, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article FedEx Contributes To Sustainability Of Local Indigenous Community In Malaysia
    Next Article Role of marketing Marketing’s Evolving Role For Brands In 2023
    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 2 days ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 2 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 2 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Cris Tan
    AdvertisingInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)

    3 days ago
    Asean countries
    EconomicsOpinion

    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions

    3 days ago
    Carine Chin
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

    4 days ago
    April Tayson, Regional VP INSEAU at Adjust
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy