Omnicom Media Group’s OMD APAC has announced the elevation of Sadhan Mishra to the role of Chief Client Officer, further enhancing its senior leadership cadre. Previously serving as CEO of OMD Singapore since July 2022, Mishra’s new appointment acknowledges his significant contributions and strategic acumen that have consistently exceeded business and client expectations.
Mishra’s journey with OMD began in 2010, with him occupying an array of key roles over the years. From senior integrated media manager to head of strategy and regional business director, his trajectory also included a stint as the managing director of OMD’s Shanghai office. His return to Singapore marked further career progression, where he held the positions of general manager, managing director, and eventually, CEO.
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Before his decade-long tenure at OMD, Mishra refined his expertise as a media planner at MediaCom from 2008 to 2010. His diverse experience and consistent performance are evident in his swift rise through the ranks of the media industry.
Upon Mishra’s appointment as CEO of OMD Singapore, Chloe Neo, the newly instated CEO of Omnicom Media Group, lauded his empathetic leadership style and client-centric mindset. She further expressed excitement to witness the positive growth momentum and fearless creativity Mishra will bring to the table.
During Mishra’s tenure as CEO at OMD Singapore, the agency saw a significant expansion in its portfolio, securing high-profile clients such as Singtel, Income, foodpanda, GXS, Carro, and NCS. Mishra’s strategy prioritised the cultivation of a motivated and talented team at OMD Singapore, fortifying its strategic and performance units to elevate the agency’s quality of output.
Reflecting on the media industry’s evolution, Mishra emphasized the need to reclaim strategy and creativity, powered by technology, as the industry’s core. His vision of creating lasting value and attractiveness for quality talent offers a fresh perspective for the future of the industry.
The recent appointment of OMD APAC by Suntory Beverage & Food Asia Pacific as its media agency for the APAC region further underscores the agency’s growth trajectory. The expanded relationship now includes eight markets, adding Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, New Zealand, and Australia to the mix.
The appointment of Mishra as the Chief Client Officer at OMD APAC signals a new chapter in his professional journey and sets a promising precedent for the agency’s future.
This news piece is based on information provided by Marketing Interactive.