With over 19 years of strategic communications experience, Adeline will oversee Ruder Finn Malaysia’s operations and be responsible for expanding the firm’s integrated services and reinforcing reputation and crisis management capabilities within the market.
Prior to joining Ruder Finn Asia, Adeline was the General Manager of Rantau Golin, where she advised clients in the areas of integrated communications, reputation management and media relations across the healthcare, financial, corporate, technology, mobility and FMCG sectors. Adeline will report to Ruder Finn’s Asia-Pacific CEO, Elan Shou.
Located in Kuala Lumpur, Ruder Finn Malaysia works with world-renowned brands on their integrated communications strategies, including digital storytelling, content development, reputation management, research and event services. Visa, 3M, Fonterra, Kenanga Investment Bank and MYNIC are some of the consultancy’s key clients and the firm is continually adding new clients to their roster, with LiveCom and Fintige Ventures the most recent additions.
Adeline Phun said: “I am delighted to be joining Ruder Finn Asia, an award-winning consultancy that has a solid reputation in the industry. I look forward to partnering with Ruder Finn’s talent and clients to deliver business results through compelling communications counsel across research, strategy, digital, social, web, content and media.”
“I am pleased to welcome Adeline to the Ruder Finn Asia team. Adeline brings a wealth of experience in integrated communications and has a proven track record of orchestrating creative insight-driven campaigns. As we look to evolve our integrated marketing offerings and reputation management services, I am confident Adeline will play a decisive role in the development of Ruder Finn in Malaysia,” said Elan Shou, Ruder Finn Asia CEO.
